Tag Archives: adwords

PPC

Elizabeth Marsten //  13 Oct, 2008

More Revenue for Google with First Page Bids

Since the latest Quality Score update, one of the new features was doing away with the “inactive” classification for keywords whose maximum cpc was below that of Google’s set minimum bid. Instead we have the “first page bid” qualifier which will label keywords with a maximum cpc too low to appear on the first page… Read More

PPC

Tom Schmitz //  8 Sep, 2008

PPC Hero Guest Post – PPC Quality & Relevancy

Editors Note: Today Portent Interactive welcomes guest blogger Joseph Kerschbaum, Senior Search Marketing Consultant with Hanapin Marketing and one of the funtastic writers of the PPC Hero blog. For Portent Interactive, sharing effective methods and best practices is a passion. Joe shares that passion, so we are thrilled to have him share a little of… Read More

PPC

Elizabeth Marsten //  24 Jun, 2008

PPC FAQ – Bidding on Trademarked Terms

I answered some questions about PPC keywords last week then realized that you might find these useful. Ask your own question in the comments. Depending on how many questions I receive I’ll answer either all or the best ones in future blog posts. What about PPC bidding on branded, trademarked or copyrighted keywords? The fact… Read More

PPC

Elizabeth Marsten //  5 May, 2008

Google Leaks AdWords Quality Score

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More