Tag Archives: brand voice

copywriter-thinking Copywriting

Isla McKetta //  24 Jun, 2013

Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And then I realized that my MFA in creative writing means I bring a different set of tools to the… Read More