Tag Archives: content creation

Portent pop quiz-Isla Video

Isla McKetta //  11 Oct, 2013

Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More

Creative-Content-Editing Copywriting

Isla McKetta //  13 Nov, 2012

Editing for Creativity: How to Enhance the Writer’s Voice

In a world of endless content, innovative copywriting is a great way to catch and keep the attention of the customer. While a creative approach will often draw a bigger audience than simply following best practices, it can be tempting for an editor to change the writer’s style to fit an assumption about what sells.… Read More

Featured

Ian Lurie //  18 Jul, 2012

On cycling, near-death experiences and content

I biked to work today. Which has nothing to do with this post, except that I biked back, too. My ride home includes a 500-foot climb that pitches up to a 10%+ grade in a few places. No big deal when I was 30 (or even 40). But now, at 44, with about 10 extra… Read More