Tag Archives: content marketing

marketing_data Blog

Steve Gahler //  23 Jun, 2014

Marketers Dying By A Thousand Data Points

Data tells a story about the past, and helps us understand what we can expect in the future. But just like life, data has no guarantees. Even with all the data points and information in the world, it takes an experienced mind to transform insight into meaningful action. Marketers need to fill the gap between… Read More

Drawn version of Tom Cruise in Top Gun Copywriting

Katie L Fetting //  14 Feb, 2013

Why Tom Cruise Should Be Your Content Strategist [Infographic]

When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a… Read More

the wire SEO

Ian Lurie //  9 Oct, 2012

Let go of the link building wire: My presentation

I presented at Distilled’s Seattle SEO Meetup in September. My topic: Why link building is a lousy strategy, ‘content marketing’ as most marketers define it is just a way to sell more marketing books, and some reasonable alternatives. Here’s the annotated slide deck:

Say what matters Featured

Ian Lurie //  26 Jul, 2012

Say what matters: My Mozcon 2012 presentation

These are the notes from my Mozcon 2012 presentation. I emphasize ‘notes’. There’s quite a bit of stream-of-consciousness going on here. If you want to see the presentation and supporting materials, instead, go to the bit.ly bundle, or check out the slides themselves, right here: I think the folks at SEOMOZ are mad at me.… Read More

A tiny slice of a tiny idea graph Featured

Ian Lurie //  25 Jul, 2012

Help us build the Idea Graph: A click is all we ask

If you want to skip the babbling and just sign up, click here, then install the app. Life is very random. You’ve probably noticed. For example, did you know that I like Marilyn Manson’s music, but I’m also a fan of Beethoven. I love to watch the NFL but not baseball. I like electric cars… Read More