Tag Archives: content

Brainstorming front screencap Video

Katie L Fetting //  15 Oct, 2013

7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]

This webinar was given July 25, 2013. Transcript: Sara:  Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series.  My name is Sara.  I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent.  We would love… Read More

Word "Top 10'' written by a chalk on a blackboard Featured

Brian Furey //  16 Aug, 2013

Portent’s Top 10 Posts of 2013 (So Far…)

We are over halfway through 2013, so we thought we’d glance back at some of our top Portent blog posts of the year (so far).  This was no easy selection — we are very fortunate to have a plethora of great content to choose from. The following posts were chosen based on social impact, traffic… Read More

Katie is friendly Copywriting

Katie L Fetting //  8 Aug, 2013

Portent’s Kitten Moodinator: When Content Isn’t Words

For a highly visual medium, the Internet has been slow to attract marketers with a graphic bent.  Perhaps due to proliferation of search engine optimization, or web browsers originating as text-based applications, many of us have focused on the word, not the image, video, or application. But words aren’t attracting the attention they used to. … Read More

iStock_000016093336Small Design & Development

Nick Bernard //  6 Aug, 2013

Stop Writing Blog Posts: Ideas for Interactive Content

If you’re like me in the kitchen, sometimes you want to add a little North African flavor to dinner. After some light Googling the other night, I found plenty of couscous recipes, but I also found this culinary gem: “5 Couscous Cooking Mistakes to Avoid.” Wait, what? “Cooking” couscous amounts to no more than adding… Read More

Screen Shot 2013-07-24 at 5.48.04 PM Design & Development

Rebecca Bridge //  25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

Katie L Fetting //  22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Woman under attack from Zombies Copywriting

Sandra LeDuc //  11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More

Illustration of woman at computer Copywriting

Isla McKetta //  24 Apr, 2013

How to Blog: Humanizing Your Brand

So you’ve realized the benefits of having a kick-ass blog. Now what are you going to say on that blog? You could go the route of taking all that carefully-prepared corporate branding, and using your blog to put out press releases about things that you want your customers to care about (but really only matter… Read More