Tag Archives: conversation marketing

Internet Marketing

Ian Lurie //  7 Jul, 2005

Bragging Modestly: Internet Marketing and PR

I’m not one to gloat (hah) but I’ve scored big for a client in the Brag Modestly column, and thought I should point out the whys and hows of it. In short, consider blogs and other online news sources whenever you’re Conversation Marketing. If you want the details, read on. For those who don’t know,… Read More

Analytics

Ian Lurie //  7 Jun, 2005

Internet Marketing ROI

Do you know what your Internet advertising campaigns are earning for your business? Really know? The Internet’s the only place where you can precisely measure advertising and marketing performance. But most folks I talk do have very little idea whether their search engine optimization, pay-per-click, banner or e-mail campaigns are actually earning more than they… Read More

Internet Marketing

Ian Lurie //  6 Jun, 2005

Viral Marketing: Old Becomes New Again

I was talking to a friend today about the upcoming big screen adaptation of War of the Worlds. I’m hoping it isn’t too horrifically bad… Regardless, I started pondering the success of War of the Worlds. Most people think it’s a story told by Orson Welles. Of course, it was a book written by H.G.… Read More

Internet Marketing

Ian Lurie //  26 May, 2005

Conversation Marketing Breakfast #2: ROI

Just wanted to let everyone know that I’m hosting our second Conversation Marketing Breakfast on June 8, at 7:15, at the Seattle World Trade Center. The topic this time will be Internet Marketing ROI. Folks rarely measure the actual return generated by their online marketing campaigns; usually, that’s because they don’t think it’s possible. But… Read More

SEO

Ian Lurie //  26 May, 2005

Google Sandbox: Proof?

I think I’ve seen real proof of the Google Sandbox, at long last. One of our clients launched a site at a new URL last October. They achieved a top-4 ranking on MSN and Yahoo! within a few weeks, but Google left them in the depths of the rankings — around page 20, in fact.… Read More

Internet Marketing

Ian Lurie //  17 May, 2005

Select, Don’t Accumulate

Why does Internet marketing feel so, well, dirty? Internet marketing’s been around for a while now – I’ve been doing it for ten years. I’ve helped lots of thoroughly reputable organizations grow using the Internet as a communications tool. I’ve never touched spam or other unethical methods. So why do I sometimes feel like I’m… Read More

Internet Marketing

Ian Lurie //  11 May, 2005

Seth Godin on Marketing: The Conversation

Seth Godin has a new blog post that cuts to the heart of marketing versus advertising. He even says ‘Good Marketers Measure’. Bless you, Seth! It also mentions marketing as a conversation a few times, but I’d add something: Online marketing is a real-time conversation between you, your audience, and between audience members. If you… Read More

How You Doin'? Design & Development

Ian Lurie //  30 Apr, 2005

An Un-modest Brag

Last year Portent redesigned Dessy.com. It was our second iteration of the site in four years, and we really liked it. Turns out some other folks did, too – Dessy.com won Macromedia Site of the Day yesterday, proving that you can conduct a fundamentally sound Internet marketing campaign and still look cool, too. And proving… Read More

Random

Ian Lurie //  27 Apr, 2005

Google Offers Site-Targeted Ads

Google is going to start letting advertisers place ads on specific web sites within their network. It’s not out yet, but it will be soon, and the implications are broad: Content will become that much more important; sites that offer a lot of clicks but poor conversion may find that their AdSense revenue drops; and… Read More

Internet Marketing

Ian Lurie //  15 Apr, 2005

Folksonomies – I told ya so

A few months ago I raised Folksonomies like Technorati as an emerging online marketing venue. Well, now WebProNews has an article talking about Tagvertising. Highlights: – Search engines, from Looksmart to Ask Jeeves, are purchasing folksonomies and trying to integrate the technology into search results. – Amazon.com is also investing. Now, I could say things… Read More