Tag Archives: conversation marketing

SEO

Ian Lurie //  22 Sep, 2004

Quantifying SEO

Matthew Henry just completed a great article about metrics in search engine optimization. His two metrics – Relative Position Index (RPI) and Click-Through Prediction (CTP) – have helped me prepare and target search marketing campaigns for years now. Some of the math is a little daunting for a marketing guy like me, but the message… Read More

Internet Marketing

Ian Lurie //  10 Sep, 2004

The Colloquium

Editor’s Note: Lenora Edwards is helping build the concept of Conversation Marketing – as part of that she’s working with me in organizing and running the upcoming Conversation Marketing Colloquium. Read on to get her thoughts on marketing in general, Conversation Marketing specifically, and why dogs like dog food… I am so excited about our… Read More

Random

Ian Lurie //  7 Sep, 2004

SEO Matters

Here’s a great article about SEO – the authors note how few companies use it, and how 7 out of 9 companies that do use SEO reap benefits. Brag modestly – use search engine optimization – and you get access to some of the lowest-cost, highest-impact marketing and communications you can find.

Design & Development

Ian Lurie //  22 Jul, 2004

Unselfish Design: Building a site for your audience, not yourself

When you picture your web site, who is it for? You, or your audience/customers/clients? Seems obvious, right? A web site is built to address the needs of someone else. You want visitors to buy your product, get your message, support your cause, etc. and the only way to do that is to build a web… Read More

Design & Development

Ian Lurie //  19 Jul, 2004

Contingency Design: Learning to Say You’re Sorry

Ever had a miserable customer experience, but walked away smiling? The lousy dinner that was followed up with free dessert? The terrible phone service compensated by two months free? How about a free First Class upgrade after your flight was delayed? Why did you walk away happy? The meal sucked. The phone company drove you… Read More

Internet Marketing

Ian Lurie //  28 Jun, 2004

Why did Comdex fail?

I’d argue Comdex failed because the conference organizers did not have an ongoing conversation with their attendees. In contrast to Comdex, Jupiter Media’s Search engine Strategies conference is successful. Why? Well the Search Engine Strategies conference is linked with one of the leading web sites about search engines: SearchEngineWatch.com. SearchEngineWatch.com’s has a large subscriber base… Read More

SEO

Ian Lurie //  17 Jun, 2004

Search Engine Optimization: Don’t Forget the Audience

Here’s a great article about the forgotten element of SEO: The searchers. I see lots of folks who dive into search engine optimization campaigns with enthusiasm, and end up with a site that reads like those papers we all wrote in high school where we just… had… to get… ten… more… words… I spend a… Read More

Internet Marketing

Ian Lurie //  14 Jun, 2004

Keep the Ball Rolling: Ruminations on Conversation Marketing

Thoughts about Internet marketing versus traditional marketing, and where Conversation Marketing fits in. Warning, this essay is stream-of-consciousness…

conversation Internet Marketing

Ian Lurie //  12 Jun, 2004

Making Conversations Work

Hey, if you want to learn Conversation Marketing, start at the root: Learn how to work a room, first. Here’s a piece that provides one of the best play-by-plays I’ve ever seen: How to Work A Room.

SEO

Ian Lurie //  28 Mar, 2004

Yahoo: Mad with the Power of it All

Last week, a colleague of mine told me her web site was banned from Yahoo!. Why? We don’t know for sure, but it appears her site was banned because it’s an affiliate site – she makes money by providing a well-organized, well-promoted site that drives traffic to other web sites. Apparently, Yahoo is beginning a… Read More