Tag Archives: conversation marketing

Design & Development

Ian Lurie //  28 Mar, 2004

Towards a Graphics-Free Web

Here’s a radical idea: The Internet would be better if designers worked to make it graphics-free. Whoa, you say – I like all the pretty pictures. If there aren’t any graphics, it’ll be boring! True enough. A graphics-free web is a goal, and like a lot of goals, you set it with the idea that… Read More

Design & Development

Ian Lurie //  23 Mar, 2004

Sound Smart: The Value of Good Code

I just finished reading Designing with Web Standards – re-reading it, actually. It’s a must-read for anyone who builds web sites. I also strongly recommend reading the first one or two chapters if you’re looking to hire a web design firm. Why? Because Zeldman makes a great argument for why HTML code – all that… Read More

SEO

Ian Lurie //  22 Mar, 2004

Yahoo’s New Rules

With Yahoo’s new search engine comes a new set of rules. In case you didn’t know, Yahoo no longer uses Google to drive web search results. They’re using their own search engine, and they’ve combined it with their anti-spam technology to really crack down on sites that use anything resembling questionable tactics. If you: Duplicate… Read More

Internet Marketing

Ian Lurie //  21 Mar, 2004

What is conversation marketing?

A few years ago, John Cass – one of the best Internet and permission marketers I know – and I were sitting around trying to figure out how to describe this business. Internet communications is half PR (as John will tell you), a quarter marketing and a quarter technology. What separates the Internet from other… Read More

Analytics

Ian Lurie //  20 Mar, 2004

Hits, Sessions and Visits: Reading A Traffic Report Accurately

Standard web analytics packages, such as WebTrends, Urchin and Webalizer, provide a wealth of information about your site’s performance. But which information matters? Hits? Visits? Pageviews? Sessions? Maybe all of the above, but you need to understand what each statistic means if you’re going to make sense of it all.

SEO

Ian Lurie //  15 Feb, 2004

Google Still Supreme?

Google’s had a lot of shake-ups recently. The now-infamous Florida Update gave a lot of search engine optimization firms hives. IPO rumors (now confirmed) have folks wondering about Google’s long-purported neutrality. And now Yahoo/Inktomi and Microsoft are lining up to compete. What does it all mean? Most likely, that Google will change the rules yet… Read More

Design & Development

Ian Lurie //  24 Aug, 2003

Keep It Simple

Ian Lurie – 8.24.03

Designing for everyone can be painful – if your monitor can display 1200 pixels across, why not design a site that fills it? Here’s why…  

Internet Marketing

Ian Lurie //  1 Aug, 2003

Arnold for Guv: A perfect example of accidental spam

Ian Lurie – 08.23.03

Spam is hard to define, but it’s easy to create. Even by accident. See how some Arnold Schwarzenegger supporters took an easy e-mail campaign right over the border into spamville.

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