I’m working on a set of SEO test questions at my company. The objective: Figure out each SEO analyst’s strengths and weaknesses, then tailor training to them. I thought I’d share a few. They’re supposed to start off pretty easy and get more difficult: TRUE or FALSE or BOTH: The ‘nofollow’ attribute is good for [...]

Important update: Man, did I get this one wrong. Andy Beard correctly points out that this result showed up because I follow Lucky on Google+, and they have a link to their Twitter profile in their Google+ profile. The result only shows up once in a while, and in my Saturday-morning haze it I mistook [...]

Google Search Plus Your World builds organic search traffic, big-time. Say what you want about the evil-ness of the whole thing. It’s a huge opportunity, and you need to capitalize on it now. The background I’ve been working for several weeks, researching what seems to get your Plus profile showing up in organic search results—also [...]

All I ask in exchange is your soul. Well. Actually just your e-mail address, if you don’t mind. Click here to sign up and watch the video of the first webinar, ‘Internet marketing 101′. I won’t spam you. Much.

I’ve had a hard time blogging of late. I feel a little hopeless. Like I’m yelling at the top of my lungs and pointing and saying DON’T WALK INTO THE BURNING HOUSE, but there are 10,000,000 other people writing all forms of idiocy. Luckily, I know lots of folks are still scraping my blog and [...]

I did a presentation today at Emerging Media Conference: How marketing can change the world. I’ve distilled it down to the essential bits here. It’s not the best organized ever, but it covers the essentials. Give it a read: Streeeetchhh First, a quick mental stretching exercise: “Marketing” is not “Selling stuff”. “Marketing” is: Communications created [...]

I noticed that my original Google Analytics video tutorial is a wee bit out of date. Like, 4 years out of date. So, here’s a new basic install video:

Watching the argument over online piracy unfold in the US is like watching chimpanzees drive a car. They fight over direction but they don’t give a crap if they take the rest of us off a goddamned cliff with them. Here’s my problem with both sides in this Greek tragedy: SOPA = stupid If it [...]

Portent’s starting a free webinar series, presented by yours truly. The first one is January 31, 2012 at 11 AM Pacific time. I’ll be doing a deep dive into inbound search content social media internet marketing strategy: The role of search engines, social media and other channels in your internet marketing campaign. What ‘inbound marketing’ [...]

You send an e-mail to 40,000 people, and get 1 response. Or, you run a Groupon deal that brings 1,000 new customers, who never buy from you again. Wonder why? You got everyone’s attention. They just don’t care. Now you’ve got a choice: Rend your garments, tear your hair and whine about how stupid the [...]