Tag Archives: conversation marketing

kwassassination Analytics

Ian Lurie //  13 Dec, 2011

All I want for Christmas is my keywords back

I’d promised myself I’d stop ranting about Google’s ongoing analytics assassination. But I checked my data for this blog, today, and I’m missing 19.5% of my keyword data: Google. What. The. Hell. I know, I know: I’m supposed to use Google Webmaster Tools to look at search queries. So, I toddle over there and take… Read More

tags small SEO

Ian Lurie //  9 Dec, 2011

SEO 101: Title tags

Learning to use Camtasia, so I recorded this quick video. If you’re new to SEO, this is the ‘SEO 101′ look at the title tag, why it matters, and best practices for using it:  

interview Internet Marketing

Ian Lurie //  8 Dec, 2011

10 tips for hiring an SEO company

Every day, I talk to potential clients. Smart people. Most of them, though, have no idea how to hire an SEO agency. So they ask standard questions, like: Have you ever worked in the guppy sales industry before? How big is your company? How much will you charge me? A nice start. But it’s not… Read More

thankscharles Random

Ian Lurie //  7 Dec, 2011

How social media works

Today, I got a fantastic demonstration of how social media really works. Here’s the timeline: 8:33 AM I totter over to the office fridge, looking for a Diet Coke. It’s my only source of caffeine. I’ve been working since 6 AM. I’m desperate. My batteries are near zero. As my vision starts to fade, I… Read More

seo-random-encounters1 Featured

Ian Lurie //  6 Dec, 2011

Random encounter table for SEO

(In case you’re wondering, ‘percentile die’ let you roll any number from 1-100.) Feel free to embed this, using this code: By Conversation Marketing Explanation In most role-playing games (think Dungeons & Dragons), there are these things called random encounters. Every now and then, a die roll determines whether you get eaten by a troll,… Read More

gorilla suit Copywriting

Ian Lurie //  5 Dec, 2011

Pink dancing gorillas and web copywriting

So, I went on Fiverr, and hired a pink gorilla to do a video about why you need good web copywriting. Caution – watch only if you don’t need that 58 seconds of your life: I’m not saying this video is bad, per se. I got my money’s worth. If you hire someone for $5… Read More

guineapig-success Random

Ian Lurie //  2 Dec, 2011

10 signs you deserve to succeed

I run into a lot of people who feel entitled to success: Business owners with zero capital, below-average motivation and the expectation that internet + them = wealth. But every now and then, I meet people who are clearly going to kick butt. After 16 years of hearing pitches from the entitled crowd, and the… Read More

dictionary small Internet Marketing

Ian Lurie //  1 Dec, 2011

A 3-sentence internet marketing definition

After my post yesterday, I realized I need to come up with some nice, concise definitions for what we do at Portent. Here’s my first try: Internet Marketing, defined in 3 sentences Internet marketing does three things. A good digital campaign: Improves visibility through SEO, paid search, social media and any other relevant vehicles. Builds… Read More

grave Internet Marketing

Ian Lurie //  30 Nov, 2011

Death of an internet marketer

A very short play. The setting: A dinner party about 1 year ago. The cast: Them: An advertising exec from a traditional agency. 15+ years’ experience. Me: You know. Curtain Them: “So, Ian, what do you do?” Me: “I run an internet marketing agency.” Them: “Oh. What’s that?” Me: “We help companies get more leads,… Read More

302-pepper-spray Design & Development

Ian Lurie //  23 Nov, 2011

Server response survey results: Now, with more pepper spray!

Over the last three months, a bunch of folks have used my server response code tester to check whether their web sites correctly respond to broken links, correct links, etc. Per my first post about the tool, I’ve been storing the results—don’t worry, no personal data, just web site, response codes, and a grade—for a… Read More

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