Tag Archives: conversation marketing

what-is-google-adwords1 PPC

Ian Lurie //  17 Nov, 2011

Wordstream infographic: How an Adwords Auction Works

I don’t often re-post other people’s stuff, but I love this guide to Adwords auctions from Wordstream: © 2011 WordStream – a certified AdWords partner. (Click the image to visit Wordstream.com and see the full graphic)

brandingchat1 Design & Development

Ian Lurie //  16 Nov, 2011

10 tips for minimal-mayhem agency site redesign

If you run an internet marketing agency, you have one client you dread more than any other: Yourself. We launched a revamped Portent site several months back, then rebuilt this site a bit later. In 16 years, I think we’ve rebuilt our company site 8 or 9 times. Some lessons I’ve learned: You’re a frakking… Read More

cmsofast Featured

Ian Lurie //  15 Nov, 2011

A really fast site, and Google don’t care

I wrote a post, and this time lots of folks taught me good stuff. See the comments after the post for great info I’d totally forgotten on how Google calculates site performance Google, I’m very… disappointed. You may have noticed that Conversation Marketing is a wee bit more speedy now. Last week, a page on… Read More

carrlllllll Featured

Ian Lurie //  11 Nov, 2011

7 ways to trash your Adwords Quality Score

Yesterday I gave a plain English explanation of Adwords quality score: Why it exists and how it (probably) works. Today we get to have some fun: There are soooo many ways to destroy your quality score. I’ll explain the top 7, and give a tip for improving your score at the same time. 1: The… Read More

qs Featured

Ian Lurie //  11 Nov, 2011

Adwords quality score, explained for non-nerds

You may bid more than anyone else for the phrase ‘rubber duckies’ in Google Adwords. But that doesn’t guarantee you a top ranking. Your quality score influences your position, too. You may, for example, be able to get a #1 Adwords ranking while bidding for the #2 spot. Bizarre, I know. But here’s how it… Read More

googlerealtime Analytics

Ian Lurie //  10 Nov, 2011

5 cool uses for Google Real-Time Analytics

Google Analytics now has this cool, real-time stats dashboard. At first, I thought it was just fluff—something to use up my spare 2 minutes/day. But, it’s really handy. I’ve found five good uses for it so far: Test social media posts in real time: Send out a tweet, and then watch the result. Send a… Read More

suggestion box small Random

Ian Lurie //  9 Nov, 2011

Webinar topics, anyone?

I’m doing a webinar soon(ish). I’ve got three potential topics: An SEO update: Basic SEO advice after Panda. This would target beginner-intermediate internet marketers and site owners. Content marketing 101: A high-level look at the pieces involved in a successful content marketing campaign, and how they fit together. A guided tour of Google Analytics: A… Read More

Crossroads Traffic Internet Marketing

Ian Lurie //  7 Nov, 2011

The intersection of brand, style, and SEO

I spent this afternoon in a fascinating branding exercise for a client. We talked a lot about what comprises a brand. A lot of it was stuff I’ve talked about here before: Your brand is the totality of the experience customers have when they encounter you. But it suddenly dawned on me that a lot… Read More

Featured

Ian Lurie //  4 Nov, 2011

SEO butthead detection in 5 easy steps

SEO is complicated, and it’s easy to fall for a ripoff artist, or someone who’s just clueless. But there are some easy ways to detect SEO buttheads. Here’s how you can tell if someone making big promises is utterly full of horse manure: 1: The spam e-mail Butthead indicator #1: The unsolicited e-mail. Strength: 2/5… Read More

crying small Random

Ian Lurie //  3 Nov, 2011

10 things that made me cry this week

I’m a sensitive guy. I cried when I saw the movie Gallipoli. Of course, my parents had dragged me to see it when I was 11, which is enough to permanently warp anyone. This week, though, has really raised some humdingers: The new Google Reader interface, which resembles a cross between an Etch A Sketch… Read More

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