Tag Archives: conversation marketing

computer lab small Random

Ian Lurie //  16 Sep, 2011

Big, fat lessons on rebuilding your blog

Let someone else do it. And stay out of their way. There is always a way to export/import your content. Don’t believe someone if they say “You’ll have to cut and paste it.” Analytics should work from day 1 (mine did). Trade three useless graphical features for one good typographical element. You’ll win every time.… Read More

new-59-things Featured

Ian Lurie //  14 Sep, 2011

The internet marketing list, 2: 59 more things

I did it before. I’m doing it again. Here’s a list of 59 more things you need to do for your internet marketing campaign. I’ve tried my darndest to avoid duplication, but be patient: Speed up: Get Google Page Speed. Run it on every page of your site. Until you have a 90+, you aren’t… Read More

seth-godin-facebook Featured

Ian Lurie //  13 Sep, 2011

Google sitelinks go Cthulhu, grow social media tentacles

Beware! Google’s new, massive, SERP-sucking sitelinks are growing tentacles. And they’re getting those appendages into more than brands. I’ve been pondering Google’s sitelinks a lot lately. It’s hard not to. Sitelinks are in your face everywhere you go. Do a search for ‘Lucky Brand.’ Between sitelinks and Adwords ads, you can’t even fit in quick… Read More

SEO

Ian Lurie //  9 Sep, 2011

9 times bad: Keyword research advice that sucks

There is some truly horrible keyword advice out there. If you run into any of these in a blog post or e-mail by an ‘expert’, move on. Don’t make eye contact. Don’t take any of their advice. “Buy a keyword-rich domain name.” Yep, that worked wonderfully in 2002. Keyword-rich domains have been faltering for years.… Read More

seo-balanced-month Analytics

Ian Lurie //  7 Sep, 2011

SEO statistics: Predicting traffic growth

Prospective clients always want to know: What kind of impact will SEO have? How much traffic will I get? I’m an empirical guy. I want to give an answer. But based on what? Well, I did some serious digging into traffic patterns over time across 200 Portent clients, and I have some answers. Warning: This… Read More

Featured

Ian Lurie //  5 Sep, 2011

A marketing plan for the President

Dear President Obama:

You’re not going to read this. Republicans will read it and roll their eyes. Democrats will read it and grind their teeth.

But I’ll feel better, because this crap is driving me crazy, and I finally wrote it all down.

Featured

Ian Lurie //  31 Aug, 2011

Writer’s block: An infographic

I have horrific writer’s block right now. I’m tired, burned out on writing and generally verbally fried. Alan Bleiweiss gave me an amazing idea: So, thanks to Alan, here it is. All my limited artistic talent focused like a blurry laser beam in a snowstorm on my current nemesis: Writer’s block. I don’t know. I… Read More

Featured

Ian Lurie //  30 Aug, 2011

Marketing for marketers: Heal thyself

My forehead should be bleeding. I’ve pounded it against my desk about thirty times in the last 24 hours. If I can help other people and companies market themselves, why can’t I ever do it for myself? This isn’t the first time I’ve asked myself this question. But it’s the first time that I can… Read More

sekrit-raccoon Featured

Ian Lurie //  25 Aug, 2011

The IT department isn’t killing you – you are

Dear CEO/VP of operations or whatever you are: Information technology departments don’t kill businesses. CEO’s using IT departments kill businesses. I’m reading a great book by John Hughes: Haunting the CEO (affiliate link). He’s a CIO-for-hire, and he’s seen it all. I’d started writing this post before I started the book, but the book really… Read More

Featured

Ian Lurie //  24 Aug, 2011

The Ian Lurie Field Guide

Someone at Portent asked me to put together an explanation of why I behave the way I do. They meant it in a nice way. So this is it: The Field Guide to Ian Lurie, written for “Portent” employees and anyone else I might encounter in the working world. Feel free to laugh at me,… Read More

tools small Design & Development

Ian Lurie //  22 Aug, 2011

New SEO tool: Server response code tester

AKA: The Responsinator Lee Odden, Todd Malicoat, Jonathan Allen and I did a site clinic/lab at SES San Francisco last week. Of 5 sites we reviewed, 4 delivered the wrong response codes if I: Visited a broken link on the site. A server should respond with a ‘404’ error code. Most of these servers instead… Read More

Featured

Ian Lurie //  17 Aug, 2011

Content curation in 13 minutes a day

Steady, smart content curation can grow your audience on lots of social media outlets. It’s list building, social media-style: You help folks find and filter other people’s good stuff. In exchange, they start paying more attention to your good stuff. Just the facts, folks: This is a step-by-step look at how I do my daily… Read More

SONY DSC Random

Ian Lurie //  17 Aug, 2011

I’m a bad person

In all my running yesterday (and flight delays) I forgot to say ‘sorry’ for missing the Author’s Lunch at SES San Francisco. So: I’m sorry. Usually I leave more time for delays – this time it didn’t work out. You can all leave nasty comments below:

Featured

Ian Lurie //  15 Aug, 2011

Pedal Harder, Dammit: In marketing, effort means more

I’d love to say I’m about to draw a spectacular parallel between cycling and internet marketing. But internet marketing isn’t anything like cycling. I’ve never barfed after a hard day of internet marketing. Nor have I gotten road rash because of a badly-behaved poodle. And I never won a bicycle race because of my brain… Read More

Objects collection: Stethoscope Analytics

Ian Lurie //  12 Aug, 2011

Google analytics video: Diagnosing lost SEO keywords

Since I ranted about internet marketing training yesterday, I thought I’d post a video I just did for the team. This one’s a really quick look at Google Analytics, and how to do a fast analysis of lost organic search traffic: Quickly find and diagnose lost keyword-specific traffic in Google Analytics. I never build these… Read More

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