Tag Archives: copywriting

Copywriting

Jaelithe Guillette //  31 Jan, 2011

4 Sales Tactics That Will Make You a Better Writer

Before I became a writer, I spent eight years in sales. It was a fantastic way to fit work in between classes and afforded me to upgrade my college cuisine to include more than spaghetti noodles. I thought I was just paying for textbooks, but the experience I gathered while selling pianos and cell phones… Read More

college1 Copywriting

Welles Wiley //  3 Jan, 2011

What an English Degree Teaches You about Internet Copywriting

If you think an English degree would prepare you for anything in the world of copywriting, think again! There are plenty of things you’ll need to unlearn if you plan to write internet content

Copywriting

Portent Staff //  7 Dec, 2010

10 Copywriting Nightmares & How to Deal With Them

Copywriting is a career replete with pitfalls, from editorial visions gone awry to hair-pulling, forehead-pounding hours attempting to come up with synonyms for “elegant” that alliterate with “xylophone.” There are good parts, too. Really good parts. I promise. But that is an entirely different post. This is a post about the depths of despair all… Read More

Copywriting

Portent Staff //  4 Aug, 2009

Write Compelling Messages – Think Greeting Cards

As Mad Men’s Don Draper so eloquently put it, to sell a product you have to first evoke an emotion. Get your audience to feel. Sex doesn’t sell; desire does. But how do you get your customers to feel desire when you can’t even see them?

Copywriting

Portent Staff //  14 Aug, 2008

The Four Qualities You Need to Be A Good Copywriter (hint, good writing isn’t one of them)

One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to… Read More

Copywriting

Portent Staff //  30 Jul, 2008

Copywriting is better than other writing careers

If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More