Tag Archives: display network advertising

PPC

Ryan Moothart //  2 Aug, 2011

The Yin and Yang of PPC – Search Network Campaigns vs. Display Network Campaigns

The concept of yin yang is not one based in the morality of good versus evil; rather, it pertains to the diametric relationship between two parts of a single force. I have found that PPC advertising pertains directly to this concept. Those of you who have managed an account on Google AdWords will know that… Read More