Tag Archives: e-commerce

Make ad decisions faster! PPC

Michael Wiegand //  13 Jul, 2011

Ad Comparison Tool

A few weeks back, I wrote a guest post on PPC Hero about the Profit per Impression (PPI) metric. In the post, I talk about calculating PPI manually using an Excel Spreadsheet. To that end, I created a free spreadsheet to do just that: the Ad Comparison Tool! How does the Ad Comparison Tool work?… Read More