Tag Archives: google analytics

Screen Shot 2014-08-08 at 3.35.42 PM Analytics

Michael Wiegand //  9 Sep, 2014

Integrating Google Analytics & HubSpot

Google brought Universal Analytics (UA) out of beta earlier this year in April. It’s ushered in an exciting new era where integration with Customer Relationship Management (CRM) systems is possible. That kind of integration is the holy grail of web analytics — truly closed-loop reporting, from the time a visitor first hits your website, to when they become… Read More

not provided ppc PPC

Michael Wiegand //  11 Apr, 2014

(not provided) for Advertisers™ Beta

If you’re a paid search professional and you’ve been within a stone’s throw of a computer in the last 48 hours, you’ve probably heard: they’re coming for your search query data. Search Engine Land broke the story, Google themselves confirmed it: “Today, we are extending our efforts to keep search secure by removing the query… Read More

Tracking SEO Improvements SEO

Ken Colborn //  10 Mar, 2014

Rankings Aren’t All That: How to Really Track SEO Improvements

There are LOTS of people out there that don’t understand what SEO is and how you do it. I wish I had a dollar for every time I was told to go do my “SEO magic” by a client. These same people are hungry to see results to make sure that you are actually doing… Read More

5 Delicious Analytics Custom Segments: Taste the Rainbow Analytics

Michael Wiegand //  14 Nov, 2013

5 Delicious Analytics Custom Segments: Taste the Rainbow

I was the kid who sorted out Skittles by color. My favorite flavor was lime, which they’ve since changed to green apple — an atrocity if you ask me. That isn’t my point today, but I think it’s influenced how I work as a marketer. Google Analytics has done a lot of work around their… Read More

Screencap of active visitors Analytics

Rebecca Bridge //  6 Sep, 2013

The Big Content Real-Time Dashboard Template

You’ve heard the saying “content is king!” so many times by now that it’s become a joke. A joke that isn’t funny and doesn’t even accurately depict the real role of content. Content is what your visitors see when they come to your site. It’s how you engage with them. It is the key to… Read More

A screencap of Portent's new Blogger Dashboard Analytics

George Freitag //  29 Aug, 2013

The Blogger Dashboard: Google Analytics for Writers

If you’re on this site and you’re a blogger, chances are you’ve already read a few dozen articles about how great Google Analytics is. And they’re all right. You should absolutely use Google Analytics. It’s free, incredibly versatile, and chock-full of useful data about what people are doing on your site. The only problem is… Read More

Google Analytics optimization time Analytics

Aviva Jorstad //  20 Nov, 2012

3 Hidden Optimization Tips in Google Analytics

It’s no accident that Google Analytics is the most widely used analytics platform on the web. According to W3Techs, and cited by TechCrunch, GA has an overwhelming market share among web analytics platforms at 81.9%, and is used by more than 55% of the top 10,000 sites. Beloved for its intuitive format and multi-dimensional reporting abilities,… Read More

Google Analytics visits and revenue report Analytics

Josh Patrice //  25 Oct, 2012

Google Analytics Tips for Small Businesses

You’re a small business and you’ve got a decent website—but you’re not sure how it’s doing. What you need is Google Analytics (GA), but you’re not sure what to make of all the reporting options. Don’t worry, we can help. What’s Important in Google Analytics? For a small business, the most complex reports aren’t going… Read More

pla-roi Featured

Michael Wiegand //  15 Oct, 2012

Steal This Product Listing Ads Dashboard Before Wednesday

If you’ve followed my blog musings in the last year or so at Portent, you’ll know that I’m a bit of a dashboard nut. My Perfect Google Analytics Dashboard post took off in ways I never imagined. (Thanks guys!) But here’s the thing: I was lying to you all – or misleading you, anyway. There… Read More

Google Analytics Shortcuts Analytics

Michael Wiegand //  19 Sep, 2012

Google Analytics Shortcuts I’m Saving Immediately

Unless you’ve been living under a rock for the last few weeks, you’ve probably seen that Google Analytics (GA) announced a new beta called Shortcuts: The idea is you can save new report views you’ve just discovered or old report views that you revisit often. How Do I Make a Shortcut? Couldn’t be simpler, really.… Read More

perfect-1 Analytics

Michael Wiegand //  5 Apr, 2012

The Perfect Google Analytics Dashboard

Building dashboards is a big to-do for any marketing professional. The temptation is to cram it full of juicy data and a novel worth of narrative explaining said data. Well, you shouldn’t. Trust me. There is such a thing as the perfect dashboard. And I’ve already built it for you. The Anatomy of the Perfect… Read More

Internet Marketing

Katie L Fetting //  27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Analytics

Matt Gratt //  24 Jun, 2011

the Advanced Google Analytics Cheat Sheet

Google Analytics is Hard Google Analytics is tricky. There are cookies, utm_codes, and lots of counterintuitive definitions. As Kanye West would say, “It’s enough to drive a sane man biz-erk.” Can’t Someone Put This All in One Place? When I was studying for the Google Analytics Individual Qualification, I was overwhelmed by the number of… Read More

Analytics

Michael Wiegand //  11 Feb, 2011

Studying for the Google Analytics IQ Exam

I cannot lie – The prospect of taking the Google Analytics Certification Test intimidated me. I know my way around Google Analytics well. I counsel clients. But Google has this way of concocting test questions that are just odd enough to make you question your answers. Would there be lots of questions on the code… Read More

Analytics

Michael Wiegand //  17 Nov, 2010

Advanced Segment Tutorial #1 – Keyword Groups

I’m Michael Wiegand, resident Analytics nerd at Portent. Let’s be honest: With a slew of new Google Analytics features being launched every 6-12 months, it can make your head spin just keeping up, let alone finding a practical application for them. In this monthly series, I’ll tackle making sense of one of the more powerful… Read More

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