Tag Archives: google analytics

Internet Marketing

Katie L Fetting //  27 Feb, 2012

SNEAK PEEK: Ian Lurie to Present Data-Driven Content Strategies at Tomorrow’s SEOMoz PRO Webinar

Friends, SEOmans, eMad Men— LEND IAN YOUR EARS. Tomorrow at 10:30 a.m. (PST), Ian Lurie, CEO and Webfather of Portent, Inc., will give an exclusive webinar at SEOmoz.  His free-to-all-comers presentation “Data-Driven Content” will illuminate, educate, inform and otherwise rock your search marketing world.  (We hope.) Topics Ian will cover include: Why great content is… Read More

Analytics

Matt Gratt //  24 Jun, 2011

the Advanced Google Analytics Cheat Sheet

Google Analytics is Hard Google Analytics is tricky. There are cookies, utm_codes, and lots of counterintuitive definitions. As Kanye West would say, “It’s enough to drive a sane man biz-erk.” Can’t Someone Put This All in One Place? When I was studying for the Google Analytics Individual Qualification, I was overwhelmed by the number of… Read More

Analytics

Michael Wiegand //  11 Feb, 2011

Studying for the Google Analytics IQ Exam

I cannot lie – The prospect of taking the Google Analytics Certification Test intimidated me. I know my way around Google Analytics well. I counsel clients. But Google has this way of concocting test questions that are just odd enough to make you question your answers. Would there be lots of questions on the code… Read More

Analytics

Michael Wiegand //  17 Nov, 2010

Advanced Segment Tutorial #1 – Keyword Groups

I’m Michael Wiegand, resident Analytics nerd at Portent. Let’s be honest: With a slew of new Google Analytics features being launched every 6-12 months, it can make your head spin just keeping up, let alone finding a practical application for them. In this monthly series, I’ll tackle making sense of one of the more powerful… Read More

PPC

Michael Wiegand //  18 Nov, 2008

3 New Google Analytics Custom Reports a PPC Marketer Should Be Using

If there’s one amazing thing about Google Analytics, it’s that Google’s ability to improve it is never dormant. At their Mountain View compound, they’re always looking for a way to constantly better their products. Here at Portent, we have a similar resolve – except that ours is to exploit Google’s tools to achieve our internet… Read More

PPC

Elizabeth Marsten //  11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

PPC

Elizabeth Marsten //  7 Apr, 2008

Solving the (not set) in Google Analytics

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More