Tag Archives: Google

PPC

Josh Patrice //  23 Apr, 2010

5 Strategies to Pass the Google Exam

The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.

PPC

Elizabeth Marsten //  18 Jun, 2009

AdWords Bid Simulator Update

As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have not included this Cost versus Clicks graph, which gives you a nice visual on how your estimated stats will look like… Read More

SEO

Tom Schmitz //  11 Jun, 2009

Nofollow frenzy: Google Makes Major Policy Reversal on PageRank Sculpting

On June 2, 2009 Google reversed itself when it announced that the nofollow attribute (rel=”nofollow”) can no longer be used to redirect PageRank. Google’s Matt Cutts stated that nofollow tags would now evaporate PageRank. This is a major policy change by Google’s, one that impact advanced search engine optimization. I want to discuss What is… Read More

PPC

Elizabeth Marsten //  13 Oct, 2008

More Revenue for Google with First Page Bids

Since the latest Quality Score update, one of the new features was doing away with the “inactive” classification for keywords whose maximum cpc was below that of Google’s set minimum bid. Instead we have the “first page bid” qualifier which will label keywords with a maximum cpc too low to appear on the first page… Read More

SEO

Tom Schmitz //  27 Jul, 2008

Google Updates Visible Toolbar PageRank

Google just updated their Toolbar PageRank, also known as the little green bar. Once again I am seeing a lot of web sites losing PageRank, so I want to re-share what I have counseled people in the past. If your rankings and traffic have not recently fallen, do not worry about your diminished PageRank. Visible… Read More

PPC

Elizabeth Marsten //  5 May, 2008

Google Leaks AdWords Quality Score

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More

Random

Ian Lurie //  14 Feb, 2007

Google Typo?

Not sure if Google did this intentionally, but what’s missing from this logo? Update: Well, apparently life with two kids in the suburbs has sucked all romance from me. The ‘L’ is missing on purpose: Here’s what Google said. I still don’t get it. If anyone wants to help save my sanity, please, explain. Of… Read More