In late December, Google announced the ability to delegate up to 50 named managers as administrators for a Google+ page, yet Google forgot to tell us one little secret. How the hell do you grant admin access to multiple users? If you’ve already created your Google+ page, use this simple tutorial to help others join [...]

Technically this information isn’t strictly PPC, but it sure affects you if you are running or using a product feed for things like Product Extension Ads or Product Listing Ads and the feed suddenly disappears, disabling all your precious AdWords attributes and rendering the Auto Targets tab useless. Tragic, right? So here is a breakdown [...]

The Google AdWords Exam is actually kinda tough. A lot of people fail it, and studying for the test takes awhile. Here’s 5 tips to make studying for the Google Exam easier.

As we all already know Google AdWords has beta testing the AdWords Bid Simulator feature since late May/early June. So what’s new since then? I’ll show you: Previous screenshots of the new feature have not included this Cost versus Clicks graph, which gives you a nice visual on how your estimated stats will look like [...]

On June 2, 2009 Google reversed itself when it announced that the nofollow attribute (rel=”nofollow”) can no longer be used to redirect PageRank. Google’s Matt Cutts stated that nofollow tags would now evaporate PageRank. This is a major policy change by Google’s, one that impact advanced search engine optimization. I want to discuss What is [...]

Since the latest Quality Score update, one of the new features was doing away with the “inactive” classification for keywords whose maximum cpc was below that of Google’s set minimum bid. Instead we have the “first page bid” qualifier which will label keywords with a maximum cpc too low to appear on the first page [...]

Google just updated their Toolbar PageRank, also known as the little green bar. Once again I am seeing a lot of web sites losing PageRank, so I want to re-share what I have counseled people in the past. If your rankings and traffic have not recently fallen, do not worry about your diminished PageRank. Visible [...]

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last [...]

SEO can be confusing, especially for managers and others who must keep track of optimization efforts but do not do the actual work themselves. The SEO Matrix is a simple way to think about search engine optimization. In order to view the content on this page, you will need the latest version of Adobe’s Flash [...]

Not sure if Google did this intentionally, but what’s missing from this logo? Update: Well, apparently life with two kids in the suburbs has sucked all romance from me. The ‘L’ is missing on purpose: Here’s what Google said. I still don’t get it. If anyone wants to help save my sanity, please, explain. Of [...]