Portent PPC Google+ Hangouts This will serve as the pilot for Portent’s ongoing hangout series where we talk about paid search current events and give you our analysis and commentary. Today’s hangout topic: AdWords Enhanced Campaigns A new feature announced just recently by Google. It’s caused quite a hullabaloo in the industry, to say the [...]
Why Tom Cruise Should Be Your Content Strategist [Infographic]
When he’s not streaking through the Danger Zone on an Impossible Mission, the world’s biggest movie star (yes, still arguably) veers Far and Away from his core competency, occasionally taking a mega-risk with his Eyes Wide Shut. Corniness of that opening sentence aside, Tom Cruise makes for a compelling model of how to run a [...]
Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday
We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday, [...]
The Viral Video Manifesto: How to Make Content Shareable
“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto [...]
Into The Fold: Why Web Design is More than One “Rule”
If you want to call yourself a web designer these days, you’d better be ready to keep up. Daily study is required or you’ll be left in the dust. I follow countless blogs, listen to podcasts during my commute, and work on random projects at home just to try out new things. When I start [...]
7 Ways Inbound Marketing is Like a Snowball Fight
On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth [...]
What the Duck? DuckDuckGo Takes on the Big G
It’s hard to pinpoint when some of us fell out of love with Google. Maybe it was when they went from geeky Stanford students out to “not be evil” to the kinda creepy boyfriend who orders for us at restaurants because “that’s what we always have.” Like it or not, we were trapped. Over the [...]
Sneak Peek: How Content Strategy Will Save the World
Last night, when most of Seattle was at a holiday party or stuck in traffic on the way to a party, a group of intrepid souls filled the Portent presentation room to discuss using content strategy to save the world. The event, Content Strategy Forum 2012 Redux: Out of Africa, was part of an ongoing [...]
Portent Staff Survey: “What’s your biggest question(s) about SEO?”
Recently I did a survey of our staff here at Portent to see if anyone had any questions about SEO they wanted answered. I made the survey anonymous using Survey Monkey, because sometimes people feel more comfortable asking a question without their identity being revealed. In the spirit of sharing and transparency, we decided to [...]
Is a Kick-Ass Blog Worth the Trouble?
You’re reading this post for one of two reasons: 1) You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2) You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having [...]
