Tag Archives: internet marketing

Words "Social Bowl XLVII" with football player background Featured

Katie L Fetting //  31 Jan, 2013

Social Bowl XLVII: Why a Mid-Sized Firm or Small Business Must Play Its Own Game on Sunday

We all know that the Super Bowl is the Super Bowl of, well, Super Bowls.  It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs.  But not everyone is a Coke… Or even a Pepsi.  Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday,… Read More

The-Viral-Video-Manifesto-Cover Internet Marketing

Isla McKetta //  29 Jan, 2013

The Viral Video Manifesto: How to Make Content Shareable

“I want this to go viral.” If you are a client, you’ve said it. If you’re a marketer, you’ve heard it and (most likely) cringed. We want your content to go viral as badly as you do, but the public can be fickle and there are no guarantees. Or are there? The Viral Video Manifesto… Read More

Pick up the Paper graphic Blog

R.J. LaCount //  24 Jan, 2013

Into The Fold: Why Web Design is More than One “Rule”

If you want to call yourself a web designer these days, you’d better be ready to keep up. Daily study is required or you’ll be left in the dust. I follow countless blogs, listen to podcasts during my commute, and work on random projects at home just to try out new things. When I start… Read More

Snow-Day-know-your-enemy Internet Marketing

Isla McKetta //  8 Jan, 2013

7 Ways Inbound Marketing is Like a Snowball Fight

On Saturday, January 12, the people of Seattle will gather for Snow Day, the world’s largest snowball fight. Dump trucks will deliver 162,000 lbs. of snow to more than 5,000 people attempting to set a new Guinness World Record. Plus it’s a fundraiser for the Boys and Girls Clubs of King County. What on earth… Read More

DuckDuckGo How to Goose Google SEO

Marianne Sweeny //  19 Dec, 2012

What the Duck? DuckDuckGo Takes on the Big G

It’s hard to pinpoint when some of us fell out of love with Google. Maybe it was when they went from geeky Stanford students out to “not be evil” to the kinda creepy boyfriend who orders for us at restaurants because “that’s what we always have.” Like it or not, we were trapped. Over the… Read More

content meetup fruit plate Copywriting

Isla McKetta //  14 Dec, 2012

Sneak Peek: How Content Strategy Will Save the World

Last night, when most of Seattle was at a holiday party or stuck in traffic on the way to a party, a group of intrepid souls filled the Portent presentation room to discuss using content strategy to save the world. The event, Content Strategy Forum 2012 Redux: Out of Africa, was part of an ongoing… Read More

Question Cards SEO

David Portney //  13 Dec, 2012

Portent Staff Survey: “What’s your biggest question(s) about SEO?”

Recently I did a survey of our staff here at Portent to see if anyone had any questions about SEO they wanted answered. I made the survey anonymous using Survey Monkey, because sometimes people feel more comfortable asking a question without their identity being revealed. In the spirit of sharing and transparency, we decided to… Read More

kick-ass-blog Internet Marketing

Isla McKetta //  11 Dec, 2012

Is a Kick-Ass Blog Worth the Trouble?

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

SEO

David Portney //  5 Dec, 2012

Google Tricks For SEOs to Avoid at All Costs

I’m going to play mind-reader for a moment. Here’s what you think about SEO: You think search engine optimization is a closely-guarded secret bag of tricks You think SEO means beating Google at their own game You equate SEO with “buckets of cash” which would be pouring into your bank account if only you knew… Read More

Blog

Katie L Fetting //  30 Nov, 2012

The (Real) Life of Pi

Intentional or not, Ang Lee and his certain-to-be-Oscar-nominated movie have infringed on our copyright.  Way before there was some weird kid in a turban floating around with a tiger, there was PORTENT, INC.  Pi.  And way, WAY before the weird turban tiger floating, we had a life.  And we still do. So skip the multiplex… Read More