Tag Archives: internet marketing

happy holidays Internet Marketing

Ian Lurie //  14 Nov, 2012

38 Holiday e-commerce tips: The slides (annotated)

I’m prepping for my Vocus webinar (can’t wait!) today at 11 Pacific. These are the slides I put together, with annotations: I’ll be going into more detail, though, so make it to the webinar if you can!

cringe worthy seo phrases SEO

Josh Patrice //  8 Nov, 2012

7 Cringe-Worthy SEO Phrases You Never Want to Hear in a Marketing Meeting

We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn’t heard what they’ve just said.… Read More

Tug of War- SEO vs Branding SEO

Chris Hugo //  1 Nov, 2012

Balancing SEO and Branding to Avoid Being Covered in Mud

Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand.  At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean… Read More

Internet Marketing

Chad Kearns //  23 Oct, 2012

7 Tips for Killer Online Customer Reviews

Chances are you’re not the only retailer in your industry. And your business is being judged alongside other online businesses by potential customers and search engines. Getting great customer reviews on Google+ Local, Yelp and other review services can give your company a huge advantage. Why are online customer reviews so important? 70% of consumers… Read More

Web Marketing All in One for Dummies Featured

Jack Martin //  1 Aug, 2012

Win the (Brand NEW) Web Marketing All-in-One for Dummies Book

For months now, Portent CEO Ian Lurie and Director of Search Marketing Elizabeth Marsten have not slept. They have not eaten. They have missed out on critical episodes of True Blood. Why? Because they have been brewing brilliance with co-authors John Arnold, Marty Dickinson, and Michael Becker, developing the second edition of Web Marketing All-in-One… Read More

Blog

Jaelithe Guillette //  12 Jul, 2012

5 Things Kitten Photos Can Teach Us About Internet Marketing

Kittens rule the Internet. From the Jedi kittens of YouTube to the caption-savvy LOLcats, kittens are delighting nations. Sure, the occasional video of a laughing baby ripping paper or Darth Vader unicycling steals the viral spotlight, but kittens (and their older box-loving cat friends) have everyone from angsty adolescents to greying grandmas chuckling in pure bliss.… Read More

Tweet Social Media

Jack Martin //  26 Jun, 2012

How to Tweet Like You’re Not a Business

It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do… Read More

five seconds Internet Marketing

Jack Martin //  7 Jun, 2012

How to Engage Your Audience in Five Seconds

I like to look at a potential customer the same way I look at a potential mate (Don’t make it weird). And in this mindset, there is one tenet I follow above all else: less is more. The more time I spend trying to convince a girl that she should kiss my face, the more… Read More

Internet Marketing

Chris Hugo //  22 May, 2012

Seducing the Client: Four Tips for Making a Good First Impression

They say you only get one chance to make a first impression. It’s true. On dates, with mother-in-laws and in business. Thankfully, I aced my first date with my husband and we currently live happily ever after. With two cats. One Keurig. No picket fence. Meeting a client for the first time is also like… Read More

SEO

Marianne Sweeny //  15 May, 2012

Wanted: Enterprise Search Gods

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

Groupon UX SEO

Josh Patrice //  10 May, 2012

SEO & UX – Working together to make your site better

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More

The Many Hats of an Account Strategist Internet Marketing

Ariana Burgess //  2 May, 2012

Hat Trick: How Account Strategists Do It All

For someone with only one head, I wear a lot of hats.  Most people have jobs they can explain in a sentence (“I’m a doctor / librarian / deep sea diver.”)  But I’m not one of those people: I’m an Account Strategist for Portent. As such, I find myself in all manner of situations, solving… Read More

rip-death-of-seo SEO

David Portney //  5 Apr, 2012

SEO is Dead: A Fun Romp through the “Death of SEO” Graveyard

Pin It “The reports of my death have been greatly exaggerated.” -Mark Twain It’s been said that SEO is dead. It’s been said a lot, actually. But no, this is not another dumb, disguised, fake controversy “death of SEO” linkbait article. No. This is a fun, full-disclosure, zero-controversy death of SEO linkbait article. Now that you’re done… Read More

Internet Marketing

Katie L Fetting //  9 Mar, 2012

Humor & Sharing Behavior: How Laughter Rules the Web

And you thought it was kittens and porn!  (There’s plenty of that, too…)   Funny people are popular people. How else can we explain an average-looking dude like Jason Sudekis scoring some of the hottest Betties in Hollywood?  But when X = funny, well, that’s another story. And as marketers – hockers of hope, deliverers… Read More

smx-west-2012 Internet Marketing

Mike Fitterer //  6 Mar, 2012

SMX West 2012 Lessons in Social and Mobile Search

The last week of February, search marketers from around the world assembled in sometimes-sunny San Jose, CA to geek out and discuss the latest internet marketing trends. Due to massive generosity from the Portent C-Suite I had the privilege of attending. For those of you who were unable to attend SMX West 2012, this post… Read More