Tag Archives: internet marketing

Facebook Tips for Business Social Media

Mike Fitterer //  12 Oct, 2011

11 Tips for Making Facebook Your Business’ BFF

You know what’s startling? The endless supply of companies that EPIC FAIL in the Facebook realm.  Soooo many companies grasp that they should be on Facebook. They get that this whole “Social Media” thing can positively impact their business. The problem is that many businesses opt to have the CTO’s 12-year-old create an account and… Read More

Social Media

Portent Staff //  2 Jun, 2009

We’ve got High Tweets – We got High Tweets

Become instantly cool with High Tweets! You thank your lucky stars.

Internet Marketing

Portent Staff //  12 Sep, 2008

A Loaded Gun – Quentin Tarantino’s Secret Weapon for Creative Professions

DISCLAIMER: Get over the gun analogy. It’s Quentin Tarantino, so of course he’s going to use incredibly violent imagery. Don’t let that stop you from learning some of the best creative advice I’ve heard this year. First, a little stage setting. As a Creative Lead in an Internet marketing agency myself, I would venture to… Read More

Copywriting

Portent Staff //  14 Aug, 2008

The Four Qualities You Need to Be A Good Copywriter (hint, good writing isn’t one of them)

One of the most common misconceptions about a copywriting career is that all you need is good writing skills. This is hardly the case. There are many great writers in the world who would either not enjoy copywriting, or who would not excel at it. But there are definitely certain qualities that predispose people to… Read More

Copywriting

Portent Staff //  30 Jul, 2008

Copywriting is better than other writing careers

If you were a creative writing or English major, you may think your job prospects include pouring coffee in a cafe while scrawling poems on napkins, burying yourself in manuscripts as an editorial assistant in a publishing house, working as a journalist for a local publication, or of course writing the Great American Novel. But… Read More

Copywriting

Portent Staff //  18 Jul, 2008

Why You Need Creative Services

The economy is rocky. Resources are tight. It's the perfect time to run out and hire a creative services firm to do your Internet marketing, right? Right! While resources must be considered carefully in a rocky economy, I am here to explain why investing in professional creative development is one of the soundest business decisions… Read More

Internet Marketing

Portent Staff //  2 Jul, 2008

The Holy Grail of Internet Marketing: The Truest Best

When someone orders iced tea, don’t serve them maple syrup It’s no secret that pouring it on too thick will make consumers suspicious and distrusting of your advertising. It’s no secret that advertisers continue to do it anyway. But there is a quiet uprising occurring, an anti-movement springing up in the form of sites like… Read More

Internet Marketing

Portent Staff //  6 Jun, 2008

Controversial Company Practice Proves Shoe-in for Online Success

  An interface only a shoemonger could love I am looking at a site so cluttered and ugly, it connotes every $1 table yard sale you’ve ever seen. I am looking at a site with such a dizzying array of calls to action, you feel like you are on a street corner in Tijuana. I… Read More

Social Media

Tom Schmitz //  29 Apr, 2008

Twitter Secrets Revealed

Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon,… Read More

Internet Marketing

Portent Staff //  17 Apr, 2008

When it comes to marketing, it’s always peanut butter and jelly time

When it comes to marketing, it’s always peanut butter and jelly time. No, this isn’t some lame joke about how lunchtime is the best part of an internet marketing gig, nor is it some vaguely incestuous reference to the necessary blend between technology and creative. Actually, this is a story about my fourth grade teacher,… Read More