Tag Archives: paid search

Extra Extra Newspaper PPC

Timothy Johnson //  7 Jun, 2013

Building Successful Low Budget PPC: Ad Extensions

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week five of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

Old PLA Dashboard PPC

Michael Wiegand //  4 Jun, 2013

New Product Listing Ads Dashboard

Last October before the big Product Listing Ads (PLA) transition, in my panicked wisdom, I crafted a PLA Dashboard. It wasn’t pretty, and there wasn’t much to it, but it did help me keep a better eye on my PLA campaigns and improve them short-term. The dashboard looked like this: Since then, Google Analytics has introduced a… Read More

Stock photo of apples in line PPC

Timothy Johnson //  31 May, 2013

Building Successful Low Budget PPC: Crafting Engaging Ads

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. We’re in week four of our six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow along… Read More

PPC

Ryan Moothart //  23 May, 2013

Meet the PPC Team (Star Trek: TNG Style)

Here at Portent, we have many Internet marketing teams: SEO, content, and design, just to name a few. But the best team, objectively speaking*, is the PPC team. *This is completely subjective as I am a member of the PPC team.  That does not mean what I say is not the truth. We are a… Read More

PPC

Ryan Moothart //  19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

A squirrel comparing a nut to an abacus. PPC

Michael Wiegand //  9 Apr, 2013

Better Quality Score = Better Results?

A study of 27 small business accounts Professionals who’ve spent any time in paid search – at an agency or in-house – can tell you how much of a big deal Quality Score (QS) is to us in the industry. We base our strategies on it. We lie awake at night wondering how to improve… Read More

PPC

Kiko Correa //  11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

fake-google-ad-dsas PPC

Elizabeth Marsten //  10 Jan, 2013

Dynamic Search Ads: A Slow and Painful Journey

Armed once again with intern Tim and a few dollars from Portent’s pocketbook, I decided to take Dynamic Search Ads (DSAs) for a spin using our small business PPC Essentials management package as a test case. I made up my mind pretty quickly and an informal poll of my massive follower list (massive being a… Read More

PPC smack-talking birds Blog

Elizabeth Marsten //  18 Dec, 2012

PPC Predictions for 2013: Why Not?

I’ve never done a prediction piece for the Portent blog before but based on the number of times a year I get asked “how much will I make from PPC?” I must have a crystal ball somewhere. (Particularly since when this question is usually asked, it’s been 5 minutes, I haven’t seen the cart funnel,… Read More

Google Shopping Featured

Elizabeth Marsten //  26 Sep, 2012

Google Shopping: How We’re All Totally & Utterly Screwed

Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More