Tag Archives: paid search

Copywriting

Tom Schmitz //  14 Jul, 2008

Paid Search & Organic Search Require Different Content Strategies

When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More

PPC

Elizabeth Marsten //  29 May, 2008

Create a Microsoft Windows Live Product Feed

As I promised last week, here are step by step instructions for creating a free MSN’s Live Product Search feed. In case you are not sure what a Live Search Product Feed is, we will prepare a list of items to include in Microsoft’s product search engine. First you will need an Windows Live account,… Read More

PPC

Elizabeth Marsten //  5 May, 2008

Google Leaks AdWords Quality Score

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More

PPC

Elizabeth Marsten //  21 Apr, 2008

Give MSN adCenter Support Four Stars

But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”.… Read More

PPC

Elizabeth Marsten //  11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

PPC

Elizabeth Marsten //  7 Apr, 2008

Solving the (not set) in Google Analytics

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More