Tag Archives: paid search

PPC

Elizabeth Marsten //  13 Aug, 2008

Top 11 Tips for Picking a 2nd or 3rd Tier PPC Engine

Most optimization tips and instructional guides cover the big 3 of PPC search engines, Google, Yahoo and MSN. But what about all those little guys out there? Have you tried any of those yet? I’ll review some 2nd and 3rd tier interfaces in the coming weeks, how the traffic was, how much it was, the… Read More

so much for secrecy PPC

Elizabeth Marsten //  1 Aug, 2008

No Deep Secrets In PPC Marketing

If you’re like me, you have your Google Reader set up to feed you all the latest, greatest and newest news, tips and tricks in the world of pay-per-click marketing. At the very least you’re set up to receive recaps or topical news items. I noticed that when I receive recaps from Search Engine Land,… Read More

PPC

Elizabeth Marsten //  15 Jul, 2008

Do Not Waste PPC Display URLs

The display URL in any PPC ad is a great place to stuff additional keywords, attract attention to your ad and/or increase branding. So it is definitely not a space to be wasted or ignored. Next time instead of simply putting “www.yoursite.com” as the display URL, try some of these simple tests and see if… Read More

Copywriting

Tom Schmitz //  14 Jul, 2008

Paid Search & Organic Search Require Different Content Strategies

When you read that paid search and organic search require separate content strategies you might think, “Duh! That’s obvious.” Except that something happened to me last week, and this was not the first time. A Portent’s client earned a top ten ranking for an important keyword, one right near the top of the keyword chart.… Read More

PPC

Elizabeth Marsten //  29 May, 2008

Create a Microsoft Windows Live Product Feed

As I promised last week, here are step by step instructions for creating a free MSN’s Live Product Search feed. In case you are not sure what a Live Search Product Feed is, we will prepare a list of items to include in Microsoft’s product search engine. First you will need an Windows Live account,… Read More

PPC

Elizabeth Marsten //  5 May, 2008

Google Leaks AdWords Quality Score

Much like the mystery of the Big Mac’s secret sauce and Colonel Sanders 11 herbs and spices, we’ve all speculated what exactly makes up the closely guarded formula that determines Google’s PPC Quality Score. What are all the factors? How much weight does each factors carry? How can I exploit this to my advantage?! Last… Read More

PPC

Elizabeth Marsten //  21 Apr, 2008

Give MSN adCenter Support Four Stars

But give the actual interface a star and a half. (On a scale of four stars, Google being four.) Almost every time I call MSN adCenter support for my various issues, be it basic account editing, billing, ad approval, keyword status or a general “what just happened?!”, I get top notch support and “I’m sorries”.… Read More

PPC

Elizabeth Marsten //  11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

PPC

Elizabeth Marsten //  7 Apr, 2008

Solving the (not set) in Google Analytics

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More

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