Tag Archives: penguin

Hand Graphic of Scout's Honor SEO

George Freitag //  1 May, 2013

5 SEO Strategies We Swear Aren’t Going Anywhere

It seems like every other day, some SEO technique that used to be accepted is now being devalued or, even worse, penalized. (Remember when meta keywords and nofollow tags were totally legit?  Ah, the good old days…)  And now Google is threatening to crack down on two staples of the SEO stable: anchor text and… Read More

Disavow Link Tool dog Featured

Josh Patrice //  16 Oct, 2012

The Dos and Don’ts for Google’s New Disavow Links Tool

For the first time in what might be ever, Google has followed Bing’s lead and announced a tool to disavow links. We asked (or demanded), and they listened! Cleverly named the Disavow Links tool, Google Webmaster Tools’ latest feature gives power back to webmasters and takes it away from spammers. Here are our tips for… Read More

Why, Google? Why? SEO

Ian Lurie //  5 Jul, 2012

How Google gave the spammers all the power

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

google is running a link network SEO

Ian Lurie //  25 May, 2012

Major search player outed for bad link practices

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More