Tag Archives: ppc

Conflicting One Way Signs Featured

Elizabeth Marsten //  17 Aug, 2014

Unexpected Loss of Control: Google AdWords Exact Match Controversy

Google AdWords’ recent announcement on the retirement of exact match in favor of the “close variant” default setting not only came as a bit of surprise to me, but definitely garnered the expected outrage from the PPC community, including petitions, Tweets and blog posts like this one. (Strangely enough, we seem to have avoided the… Read More

K3nblog Project Management

Ken Loeu //  12 Aug, 2014

If Portent Were a Band: It’s All About the Hair

Here at Portent, we work together to do our best to wow the crowd with our many talented individuals and skills. Have you ever listened to a song that’s just one long guitar solo? I have, and while it’s an impressive show of expertise and skill, more often than not there’s a lot left to… Read More

20140728_172946 PPC

Elizabeth Marsten //  31 Jul, 2014

Creating Personas for PPC

“Persona” is not a PPC word, but it’s certainly been seeing a lot more attention as we shift more and more away from keywords to audiences, intent, behaviors and (not provided). Some marketers keep their personas in their heads, some write them on Post-Its and some have fully written profiles with pictures and graphs. I… Read More

Fuzzy Keyword Matching PPC

Admin //  1 May, 2014

Harvesting Bulk Negative Keywords with Excel

When I was just a boy, my mother caught me out behind the garage using broad match. I couldn’t sit for a week. Later, I graduated to the hard stuff: media buys, QR codes, direct mail… bad scene, man. Still, despite her best attempts at teaching me the value of plus signs, quotes and brackets,… Read More

guy PPC

Chad Kearns //  21 Mar, 2014

Exploring the Potential Impact of Google AdWords Online Video Ads

Last December, PPC Essentials, Portent’s pay-per-click service offering designed for growing small businesses, took a leap of faith in positioning ourselves as an entity offering services separately from Portent’s enterprise-level internet marketing services. One essential element of this transition was to create a new website for ourselves that would completely separate us from Portent’s main… Read More

Photo Courtesy Of: 401(K) 2013 401(K) 2013 PPC

Kiko Correa //  27 Feb, 2014

Are You Optimizing Your PPC Campaigns To Death?

Ok ok, now that I’ve gotten all the link bait title out of the way, let’s get down to actual business. Now, I love my coworkers but they also set pretty high bar. When I inherited a major cosmetics account from my colleague Michael Weigand, I knew I had my work cut out for me,… Read More

google-shopping PPC

Ryan Moothart //  6 Feb, 2014

Google Shopping Campaigns Get Results

For the past few months, we at Portent have been trying out Google AdWords’ new Shopping Campaigns format for a couple of our clients. We had been eager to try it out and finally got the opportunity last November when one of our clients was accepted into the beta program. After 2 and half months,… Read More

AdWords Wishlist Blog

Toni Voutilainen //  9 Jan, 2014

An AdWords Wishlist for 2014

This post is brought to you by our special guest, Toni Voutilainen. Toni is a passionate PPC practitioner from a Finland-based Internet Agency Tulos Helsinki, operating in Scandinavia. Tulos and Portent are conducting a pilot of an International Geek Exchange program – this article is the culmination of Toni’s visit here to Seattle. This October, AdWords… Read More

Remarketing for Search Ads PPC

Brian Furey //  17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!] PPC

Elizabeth Marsten //  4 Dec, 2013

Heads Up, Internet Marketers: How to Use PPC to Bolster Your SEO [Inspired by My Mozinar!]

Elizabeth initially presented the information below during her Mozinar on Sept. 10. But for those of you who aren’t interested in an hour-long audio presentation but want more info than a Slideshare, this is the post for you.  Consider this the “Tall,” not Venti version… Give us a break, it’s Seattle. Once upon a time I started… Read More

santa with crying child PPC

Timothy Johnson //  25 Oct, 2013

10 PPC Musts for Making Your Holiday 2013 Jolly

Timothy Johnson and Chad Kearns collaborated on this post. The holidays are coming! Are you prepared? To be sure you are, we’ve put together a list of 10 PPC suggestions you should implement. Don’t get left out in the cold. Now is the time to prepare so that you can make the most of this… Read More

Waste per click Video

Elizabeth Marsten //  9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More

Graphic of talking mouths PPC

Ryan Moothart //  29 Jul, 2013

Tell a Story – Making Reports Worth Everyone’s Time

Weekly and monthly reporting is one of the most important things I do as a PPC strategist.  Clients invest a lot of money into paid search and need to be able to keep track of progress.   More importantly though, clients need to understand the strategy and the reasoning behind what’s going on.  That’s where I… Read More

Toy Dinosaurs PPC

Elizabeth Marsten //  24 Jul, 2013

So You Want to Do PPC When You Grow Up

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

PPC and advertising concept in word tag cloud PPC

Michael Wiegand //  16 Jul, 2013

Another, Better Way to Tackle (not provided)

I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers. If we obsess over it, we lose sight of more important parts of a campaign. If we don’t address it, the client thinks organic traffic on their bread and butter keywords is plummeting.… Read More

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