Tag Archives: ppc

PPC

Ryan Moothart //  19 Apr, 2013

Why Re-Organizing Your AdWords Account Can Fail in the Beginning

If you have ever re-organized an inherited AdWords account to get in line with best practices by moving keywords into new campaigns and creating new ad copy, you may have noticed how you don’t immediately get the results you were expecting. In fact, you may have concluded that all of the work just made your… Read More

Twitter logo PPC

Timothy Johnson //  17 Apr, 2013

Twitter Ads Introduces Keyword Targeting

Twitter took a large leap forward with their advertising platform Wednesday morning by introducing a new advanced interface that allows for keyword targeting. Twitter sent out a mass email to existing Twitter Ads users stating: “You can reach users at the right time and in the right context based on keywords in their Tweets and… Read More

sears-featured-image PPC

Elizabeth Marsten //  15 Apr, 2013

So You Think You’re Buying from Sears

You might not be. I was poking around in Google Shopping results the other day and found that there are some merchants who have partnered with major brands that are essentially “piggy backing” off their name through the Google Shopping Feed. At first, I thought NewEgg was being just really clever/sneaky by changing their store… Read More

A squirrel comparing a nut to an abacus. PPC

Michael Wiegand //  9 Apr, 2013

Better Quality Score = Better Results?

A study of 27 small business accounts Professionals who’ve spent any time in paid search – at an agency or in-house – can tell you how much of a big deal Quality Score (QS) is to us in the industry. We base our strategies on it. We lie awake at night wondering how to improve… Read More

PPC

Elizabeth Marsten //  14 Mar, 2013

eBay Proves They Can Live Without AdWords

Duh. eBay commissioned a 26 page study through their research lab with one of their researchers and some reputable sources (a Univ. of Chicago Assistant Professor & UC Berkeley Associate Professor), citing some reputable resources (like Google Chief Economist Hal Varian), doing some pretty in depth research and even formulating their own algebraic equation to… Read More

PPC

Kiko Correa //  11 Mar, 2013

An Easy Way to Automate Your Facebook Reporting Using Pivot Tables

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty… Read More

Photo of the Andromeda Galaxy PPC

Elizabeth Marsten //  8 Mar, 2013

Confessions of a PPC Control Freak on Enhanced Campaigns

We’ve discussed it, talked about it, webinar-ed, convened around the water cooler, blogged and tweeted. Opinions are hot, high, frequent and mixed. One thing is for sure, it’s not going away. Each time it seems as if the proverbial dust has settled, more about EC is announced. Each week a Google webinar reveals a few… Read More

Enhanced Campaign CPCs PPC

Michael Wiegand //  22 Feb, 2013

Testing AdWords Enhanced Campaigns: Tablet CPCs Suffering Thus Far

With all the talk about enhanced campaigns results in the last week—on PPC Hero, most notably—we were curious to see how they would fly with a well-known brand, both from a smartphone and tablet perspective. A quick enhanced campaigns case study The methodology: Chose 1 brand campaign, 1 non-brand campaign Established baseline of performance for… Read More

PPC Hangout graphic PPC

Michael Wiegand //  20 Feb, 2013

AdWords Enhanced Campaigns – PPC Hangout

Portent PPC Google+ Hangouts This will serve as the pilot for Portent’s ongoing hangout series where we talk about paid search current events and give you our analysis and commentary. Today’s hangout topic: AdWords Enhanced Campaigns A new feature announced just recently by Google. It’s caused quite a hullabaloo in the industry, to say the… Read More

Angry Old Lady with Rolling Pin PPC

Timothy Johnson //  7 Feb, 2013

AdMedia’s Bid4Keywords: Quality Traffic or Scam?

Here at Portent, we’re always looking for new advertising platforms to test out. We’ve had our eye on AdMedia’s Bid4Keywords paid search advertising for a while. AdMedia has been offering Bid4Keywords service since 2007, but we had never given it a try, until now. We set up a test to get to know the service… Read More

fake-google-ad-dsas PPC

Elizabeth Marsten //  10 Jan, 2013

Dynamic Search Ads: A Slow and Painful Journey

Armed once again with intern Tim and a few dollars from Portent’s pocketbook, I decided to take Dynamic Search Ads (DSAs) for a spin using our small business PPC Essentials management package as a test case. I made up my mind pretty quickly and an informal poll of my massive follower list (massive being a… Read More

PPC smack-talking birds Blog

Elizabeth Marsten //  18 Dec, 2012

PPC Predictions for 2013: Why Not?

I’ve never done a prediction piece for the Portent blog before but based on the number of times a year I get asked “how much will I make from PPC?” I must have a crystal ball somewhere. (Particularly since when this question is usually asked, it’s been 5 minutes, I haven’t seen the cart funnel,… Read More

Twitter Ads Blog

Elizabeth Marsten //  28 Nov, 2012

Twitter Ads: Terrible or Terrific?

In our endless quest to find the “next big thing” in PPC, we tried a small test at Portent on Portent products and services with Twitter ads. I noticed there were many “how to get started” posts but few data-supported case studies with results. Armed with PPC intern Tim, a $100 head start from a… Read More

Google Shopping Featured

Elizabeth Marsten //  26 Sep, 2012

Google Shopping: How We’re All Totally & Utterly Screwed

Well OK, I’m being a tiny bit dramatic. But Google Shopping could totally and utterly screw you over if: You’re not a major brand with an AdWords rep to spoon feed you You’re not familiar with how shopping feeds, shopping engines & AdWords works You haven’t started thinking about this and you’re an ecommerce retailer… Read More

Pay Per Click Management PPC

Chad Kearns //  14 Sep, 2012

The New PPC Management Referral Program that Gets You Cash

IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More