Tag Archives: ppc

PPC

Elizabeth Marsten //  11 Apr, 2008

How to Make MSN AdCenter Work with Google Analytics

Per my post last week regarding Solving the (not set) in Google Analytics and Yahoo, we’ll continue this week bridging the gap between MSN AdCenter and Google Analytics. I did ask a MSN AdCenter representative once how come my two biggest keywords (in impressions, spend and clicks) didn’t register at all in Google Analytics, but… Read More

PPC

Elizabeth Marsten //  7 Apr, 2008

Solving the (not set) in Google Analytics

Today’s tip comes from two sources: Alex L. Cohen and PPC Hero, with their mystery solving and publicly sharing their solution on how to import data and increasing compatibility between Yahoo PPC and Google Analytics. As with any search engine that isn’t Google, you have to expect a certain amount of disparity in reporting data… Read More

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