Tag Archives: rais

Yahoo RAIS Video Ad PPC

Michael Wiegand //  13 Mar, 2012

The New Yahoo Rich Ads in Search (RAIS) Beta

With Google seemingly rolling out ad extensions every month, the Bing/Yahoo Search Alliance has lagged frightfully behind in terms of ad innovation. Until now. Rich Ads in Search (RAIS) is a hybrid answer to Google’s Ad Sitelinks Extensions and Product Listing Ads. We’ll walk through getting RAIS setup, and the results you stand to gain… Read More