Tag Archives: Remarketing

Remarketing for Search Ads PPC

Brian Furey //  17 Dec, 2013

Remarketing for Search Ads

Remarketing Lists for Search Ads [RLSA] is an extremely useful feature that Google rolled out over the summer. It allows you to serve search ads to people who are on your remarketing lists, and for Portent’s small e-commerce clients, it’s definitely proven profitable.  So if you’re looking for another way to increase your sales, read… Read More

Adroll's FBx image PPC

Timothy Johnson //  28 Feb, 2013

How Facebook Exchange Worked for Us and Why It Could Work for You

What is Facebook Exchange anyway? The Facebook Ads service got a lot more advanced these last few months with the introduction of a fancy new feature, Facebook Exchange (FBx), that expands the reach and custom targeting of their ads. FBx allows you to run real-time bidding and remarketing Facebook ads through one of their partner… Read More