We write about a lot of fancy stuff on the Portent blog, such as server log analysis, advanced keyword research, and Tom Cruise. I want to address something that doesn’t have to be fancy: site speed. We’ve written two posts on how we configured Portent’s site: one is pretty advanced and the other is blindingly [...]

Keyword research used to be so easy. You picked terms that the client wanted to rank high for, stuffed them onto the page, shake, bake and voila, the site is ranking in the top 3 search results for query. Bad SEOs stuffed keywords in all of the wrong places, all over the page, and in [...]