Tag Archives: SEO

kick-ass-blog Internet Marketing

Isla McKetta //  11 Dec, 2012

Is a Kick-Ass Blog Worth the Trouble?

You’re reading this post for one of two reasons: 1)      You’re thinking about starting a blog and wondering if it’s worth the time and energy, or 2)      You’ve already invested time and energy in blogging and are not seeing the return you imagined Let’s start at the beginning. Should I blog? Sometimes when you’re having… Read More

SEO

David Portney //  5 Dec, 2012

Google Tricks For SEOs to Avoid at All Costs

I’m going to play mind-reader for a moment. Here’s what you think about SEO: You think search engine optimization is a closely-guarded secret bag of tricks You think SEO means beating Google at their own game You equate SEO with “buckets of cash” which would be pouring into your bank account if only you knew… Read More

cringe worthy seo phrases SEO

Josh Patrice //  8 Nov, 2012

7 Cringe-Worthy SEO Phrases You Never Want to Hear in a Marketing Meeting

We’ve all been there. You’re in the marketing meeting and someone brings up SEO. I don’t know how they’re bringing it up, but they’ve done it one way or another. Maybe they used some of the phrases below. If they did, you need to know why you wish you hadn’t heard what they’ve just said.… Read More

Tug of War- SEO vs Branding SEO

Chris Hugo //  1 Nov, 2012

Balancing SEO and Branding to Avoid Being Covered in Mud

Adding copy to your website can become a tug-o-war between the Branding and SEO teams. One side is representing the voice and tone of the brand.  At the other end of the rope, the SEO team is focused on increasing keyword rankings. This can lead to everyone walking away covered in mud. Avoid that unclean… Read More

ppc budgets are getting flexible Featured

Ian Lurie //  1 Oct, 2012

Happy dances and spleen-eating – the state of search marketing 2012

I just finished reading the 2012 SEMPO/Econsultancy State of Search Marketing report. Lots of great data in there, but a few things leapt out at me. Some leapt out all smiles and happiness. Others leapt out and tried to bite out my spleen. Whenever I read a report like this, I ask myself three basic… Read More

Brick and Mortar for SEO SEO

George Freitag //  27 Sep, 2012

The Brick and Mortar of Local SEO

As we’ve discussed during the earlier parts of our Local Series, directories and social networks are vital to getting your business found online. Directories feed search engines the data that justifies your business’ inclusion in the local results. Social networks get the word out to your customers and let you connect with them online. But,… Read More

SEO

George Freitag //  18 Sep, 2012

Get All Your Questions about Local SEO Answered!

Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More

title tag SEO

David Portney //  28 Aug, 2012

3 SEO Deal Killers You Need To Fix Right Now

“The road to hell is paved with good intentions.” -Proverb attributed to Saint Bernard of Clairvaux, if you can believe Wikipedia When the world wide interwebs came along, I was instantly intrigued. That was largely because when I was a (gullible) little kid I thought there was a book called “The Everything Book” that contained… Read More

Twilight Zone "To Serve Man" SEO

Marianne Sweeny //  6 Aug, 2012

SEO: Trading Tactics for Craft

I just finished 3 intensive days at MozCon 2012. Not for intellectual sissies or social introverts, the days were spent listening to presentations, demonstrations and exhortations from a list of luminaries. There was something for everyone: link building is the road to perdition, how-tos on link building, agile all over the place, data modeling, crunching,… Read More

edu links small SEO

Nick Bernard //  30 Jul, 2012

7 Strategies for Getting .edu Links

As a linkbuilder, I love college websites. What’s not to love? Sure, getting authoritative links from .edu domains can pass a ton of equity, but college sites have a lot more going for them: They’re varied. Opportunities exist for every vertical. They’re fresh. You can expect the primary pages to be updated regularly. There’s nothing… Read More

Why, Google? Why? SEO

Ian Lurie //  5 Jul, 2012

How Google gave the spammers all the power

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

SEO

George Freitag //  30 May, 2012

Goodbye Google Places, Hello Google+ Local

Business owners got a treat this morning as Google rolled out yet another update to its local platform, this time, ditching Google Places and replacing it with Google+ Local. This move completely integrates Google’s local listings with the current Google+ social network. Coincidentally, and equally newsworthy, Portent just happens to be moving to our new… Read More

google is running a link network SEO

Ian Lurie //  25 May, 2012

Major search player outed for bad link practices

Yep. Uh-huh. Google’s busted. I just took a look at Google’s link profile and the big G is clearly running a link network. Check this out: They own all these sites—YouTube, Feedburner, Google.com, Google.co.uk, Google.co.up, Blogger.com and what do they do with them all? They link them to each other: It gets worse. They’re also… Read More

SEO

Marianne Sweeny //  15 May, 2012

Wanted: Enterprise Search Gods

Lately, I’ve been feeling like a grade schooler punished along with the rest of the class for one student’s bad behavior. With Google’s Pandas, Penguins and other pandemonium-producing updates yet to come, we’re all Bart Simpson being forced to write on the SEO chalkboard, “I will not outsource link building to third-world countries that spam… Read More

Groupon UX SEO

Josh Patrice //  10 May, 2012

SEO & UX – Working together to make your site better

A few years ago I stepped into a role as an information architect and user experience designer at a Portland ad agency. Coming from a background in search marketing, this was quite a bit of a change for me. The first thing I noticed was that SEO & UX should really be a more integrated… Read More