Tag Archives: Social Campaign

YouTube-Hunger-Games Social Media

Bryden McGrath //  21 Mar, 2012

44 Ways ‘The Hunger Games’ Social Media Campaign Increased the Movie’s Odds of Success

In Suzanne Collins’ post-apocalyptic young adult novel The Hunger Games, 16-year-old Katniss Everdeen finds herself in a televised fight to the death with other teenagers. If she’s to survive, she’ll need some luck. But when it came to making sure the $75 million Hollywood adaptation would be a success, Lionsgate knew luck wasn’t something they could… Read More