Awhile back, I saw Guy Kawasaki speak at the Google campus and he said, “The Justin Bieber movie Never Say Never is the best example of social media. Ever.” Before I go all Bielieber on you, I have to admit Guy Kawasaki was right… technically. Besides The Social Network, I’m assuming there are very few [...]

The internet is my homeboy. It keeps me warm during the harshest of winter days, and makes the best of times even better.  I love Twitter, Google Analytics, news sites, joke sites, sports blogs, nerd blogs, and blogs about blogs. So it’s safe to assume I’ve always had 23,343 fans on Facebook, right? Negative Ghostrider.  [...]

Earning a degree from HootSuite University is like playing basketball against your dog. It’s super easy, and it’s a waste of time (unless you go toe-to-paw with Air Bud, the free-throw shooting dog). Don’t get me wrong, I’m a big HootSuite fan. It was the social media tool of choice for Portent Interactive because it’s [...]

As the Facebook of the business world, LinkedIn has become the go-to social media scene for career movers and shakers, and now it’s more influential than ever.

I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you and [...]