Tag Archives: Social Media

The Obama campaign added 1.2 million Facebook fans in one day. Featured

Ian Lurie //  11 Oct, 2012

Facebook political update: Debates, spam and a polling slam

This post is part of a series on social media, Facebook data and the 2012 Presidential election. It updates Portent’s initial research. You can read the original report here. This year’s presidential race continues to be a great marketing study: The niche brand with a universe problem versus the hesitant big brand. After the debate… Read More

Portent LinkedIn Company Page Social Media

Bryden McGrath //  11 Oct, 2012

Optimize Your New LinkedIn Company Page in 7 Steps

LinkedIn has finally rolled out the new company pages to everyone. Along with a bunch of little changes, there are a few major ones: The redesign itself, cover images, and the fact that company pages are now visible through the LinkedIn mobile and iPad apps. These hip new LinkedIn company pages are sort of like… Read More

komo-4-social-media Featured

Ian Lurie //  5 Oct, 2012

Social media politics: Portent goes primetime on KOMO 4 News

For folks who wanted to see a video of my KOMO 4 Primetime appearance: You can’t even tell that, as the camera came on, I was whispering “don’t say um or like don’t say um or like don’t say um or like.” You can see our report on the topic in this blog post. And… Read More

universe problem Internet Marketing

Ian Lurie //  3 Oct, 2012

Social media and the presidential election: Our report

Update: Here’s the latest numbers and my take on them: Facebook political update: Debates, spam and a polling slam. Update: You can watch the video of my interview, now, in this blog post. My KOMO TV appearance 10/3 was a bit of surprise, and our research wasn’t written up as prettily as I’d like. Still,… Read More

Obama and Romney talk about KOMO 4 Internet Marketing

Ian Lurie //  3 Oct, 2012

I’m on KOMO 4 News Primetime

Update: You can watch the video of my interview, now, in this blog post. I’m going to be on KOMO 4 News Primetime tonight, speaking in a 3-minute segment about social media’s growth and influence in this year’s Presidential race. We’ve been researching Facebook/Twitter interactions and the election for about 5 months—I’ll be talking about… Read More

New-Twitter-Profile Featured

Bryden McGrath //  18 Sep, 2012

Best Practices: New Twitter Headers and Mobile Updates

Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More

Twitter-dislike Social Media

Isla McKetta //  17 Sep, 2012

Why I Hate the Twitter Follow Limit

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More

Social Media

Jack Martin //  3 Aug, 2012

Mariners Social Media Night

Since moving downtown to the Smith Tower, Portent has been getting a lot more social in Seattle. So when we saw that the Mariners were hosting a Social Media Night on August 1st, we grabbed our smart phones and headed over. Social Media Night Many sports organizations have been early adopters of social media, and… Read More

daily routine Social Media

Ian Lurie //  31 Jul, 2012

Your social media routine – slides from the webinar

I did the 7th Portent webinar today. The topic: Your social media routine. I talked all about tying together tools like Pocket, If This, Then That and Buffer to make social media marketing more efficient. The handy-dandy link bundle is here. The audio file, for all you podcast listeners out there: [ Your social media… Read More

pinterest-icon Social Media

Bryden McGrath //  9 Apr, 2012

How to Upload More Original Content to Pinterest: Pins for 31 Categories

By now, we all know Pinterest is the “latest,” “greatest” and “hottest” social network out there. Pinterest boasts some eye-popping statistics, like the fact that it passed Twitter in referrals and broke into the top 30 US sites in terms of pageviews in February. Still, the hullabaloo over copyright issues has scared some users away. Pin It Terms… Read More