A metamorphosis is under way, one which will fundamentally change organic search engine rankings and search engine optimization. Google and Bing are getting faith in social media and are converting. Perhaps sooner than later, social media will eclipse backlinks as the gold standard for online authority. When Sergey and Brin created Google they invented PageRank, [...]
A weird problem sprang up overnight on Facebook that prevents non-friends from commenting or ‘liking’ posts on their news feed or business page wall.
I’m going to tell you a secret that people in social media marketing and social media optimization don’t like to talk about. Fame begets fame. If you’re a celebrity or popular brand then social media will be particularly easy for you. For those of us who are celebrities only in our own minds, you [...]
This post is about the nature of social media. The premise is simple. Your social media marketing needs a centralized location, a headquarters. Notice I did not write that you should centralize your efforts. That would be too much like those classic cartoon scenes in which the characters disappear behind skinny trees. When you hang-out [...]
Become instantly cool with High Tweets! You thank your lucky stars.
These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the [...]
Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their [...]
Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those [...]
Social media and SEO are now inextricably linked. You couldn’t separate ‘em if you tried. I used to tell clients “Hey, we’ll do SEO, and if you pay us extra we’ll execute a nice social media marketing campaign, too”. Truth is, though, you can’t do a good job in SEO any more without social media [...]
Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon, [...]