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These days more and more companies are using social media to build influence on the web. It’s challenging. Many fail or give-up because social media sites possess a formidable barrier to entry, one designed to keep hawkish salespeople at bay. Web 2.0 or community sites reward genuineness just as they toss commercial behavior into the [...]

Becoming active in social communities and on blogs is an important element of social media marketing. One way to do this is to read blogs by others in your sector and in your target market’s sector, then subscribe to the leaders. Select a handful of bloggers with whom to build relationships. Comment regularly on their [...]

Two fundamentals of building authority in search engine optimization are adding content and earning links. A terrific way to do both is to add link-worthy and vote-worthy articles. Votes come from social media web sites like StumbleUpon, Del.icio.us, Reddit and Digg. The more votes an article receives the more prominently it gets displayed on those [...]

Social media and SEO are now inextricably linked. You couldn’t separate ‘em if you tried. I used to tell clients “Hey, we’ll do SEO, and if you pay us extra we’ll execute a nice social media marketing campaign, too”. Truth is, though, you can’t do a good job in SEO any more without social media [...]

Twitter is a Popular Group Chat Client When Twitter came on the scene 2006 I was an early adopter. Chatting IRC style with the addition of subscribers and an archive was most compelling to me. I was quick to abandon it too. Back then you may as well have shouted, "Hello!," into a desert canyon, [...]

Lists and grouping are terrific ways to simplify or remember complex stuff. So today I am sharing how I categorize audience development for Internet websites. Before I start, however, I want to emphasize a point. Management guru Peter Drucker declared, “The purpose of business is to create a customer.” Success in business depends on creating [...]