Tag Archives: tools

wordze Featured

Ian Lurie //  25 Jun, 2008

How To: Find Great Keywords and Track ‘Em – Wordze and Trackur

I’ve been playing around with two new internet marketing tools of late. They’re impressive enough that they deserve some special mention. I’ve gone as far as signing myself up as an affiliate, too (full disclosure) which is something I rarely, rarely do. Wordze is another keyword-mining system similar to WordTracker and Keyword Discovery, with some… Read More

firstlogin Random

Ian Lurie //  5 May, 2008

Solve Internet Marketing Overload with Google Reader and a Process

In any one day, I keep track of: 400+ web sites and blogs and news regarding 10-20 clients. In about 1 hour. I do not have a photocopier for a brain. Nor do I read particularly fast. Instead, I have a system. Here’s how you can use it: Step 1: Set Up Google Reader Time… Read More

careful selection Internet Marketing

Ian Lurie //  6 Apr, 2008

Avoid Featuritis: Selecting the Right E-Commerce Package

This is another excerpt from the training course I’m putting together. As such, I wrote it while trying to figure out what I’m going to call the course and apologize for any frustration that seeps through. E-commerce software should be an asset to your internet marketing strategy, not an anchor. It often becomes the latter,… Read More

seomoz SEO

Ian Lurie //  29 Feb, 2008

SEOMoz Pro: Join Before Your Competitors Do

I’ve been an SEOMoz Premium member for a while now. The content and tools are worth it: Great tips on search engine optimization basics, including “Viral Marketing and Linkbait on the Web”. Higher-level stuff like tips on pagerank sculpting. Nifty tools for measuring keyword difficulty, basic site diagnostics (not PythiaSEO, but far easier to use)… Read More

Random

Ian Lurie //  14 Feb, 2008

How do I love thee? Let me count the ways…

Valentine’s Day is the greatest marketing scheme ever created. As a marketer, I can respect that. So I used a Valentine’s Mad Libs creator my company developed to write one to my first professional love, internet marketing: Dear Internet Marketing, My love is like a hot red Google Logo. Your tibia is timelessly beautiful and… Read More

Internet Marketing

Ian Lurie //  18 Jan, 2008

Personas Video: SEOMoz Whiteboard Friday

Rand Fishkin over at SEOMoz very kindly invited me to this week’s Whiteboard Friday to discuss personas in internet marketing. If you’ve never seen a Whiteboard Friday, they’re brief videos, hosted by Rand, that discuss various internet marketing topics. You can see the video here. Does the camera make me look fat? Or just show… Read More

Random

Ian Lurie //  3 Jan, 2008

Internet Marketing Calculator: OS X Dashboard Widget

I have an amazing team working for me at Portent. They just finished a super cool Mac OS X Dashboard Widget that includes three internet marketing calculators: An ROI calculator: A cost per click calculator: And, my favorite, a click value calculator: It’s based on the click worth calculator I created way back. It’s free.… Read More

Design & Development

Ian Lurie //  7 Dec, 2007

Friday Book Review: MarketingSherpa Landing Page Handbook

I’m an old fart when it comes to landing pages. I started working with them way back in 2000 or so (gasp). So I can be a bit hard to impress.
MarketingSherpa’s Landing Page Handbook managed, though. It’s absolutely crammed with useful tips, factoids, research and best practices.

The User is Always Right Random

Ian Lurie //  19 Nov, 2007

Book Review: The User is Always Right

A review of ‘The User Is Always Right’ by Steve Mulder and Ziv Yaar.

Random

Ian Lurie //  16 Nov, 2007

Stalking the Blogosphere: Know What Bloggers Are Saying About Your Brand

There are a lot of bloggers out there. Chances are one of them is saying something about your brand. They’re starting a conversation, whether you know it or not. The question is, are you listening? If you are, you can observe and adjust.

It’s easier than you might think. Here’s how I do some very basic reputation tracking using Google Blogsearch and an RSS feed reader: