We all know that the Super Bowl is the Super Bowl of, well, Super Bowls. It’s even MORE super for mega-brands with colossal marketing budgets, fancy Hollywood contacts and burping frogs. But not everyone is a Coke… Or even a Pepsi. Consequently, if you’re a mid-sized business looking to maximize your advertising dollars this Sunday, [...]
Twitter’s Vine App Looks Awesome
If you haven’t tried it yet, Twitter’s new iOS Vine app is the Instagram of moving pictures. Riding the coattails of the resurging graphics interchange format (that’s a .gif for everyone playing at home), Vine records six seconds of video to upload on the Vine social network, Twitter and Facebook – that’s about it for [...]
Best Practices: New Twitter Headers and Mobile Updates
Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and [...]
Why I Hate the Twitter Follow Limit
We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a [...]
Are You Making the Right First Impression on Twitter?
First impressions are important. I remember when I was younger; I met a girl on a cruise that was high class and a lot wealthier than I was. Ordinarily she wouldn’t have given me a second glance, but after I saved her from an ill-advised swim, we fell in love almost immediately, even though she [...]
How to Tweet Like You’re Not a Business
It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do [...]
InboxQ: Spread Your Twitter Authority Like Butter
Believe it or not, there are people on Twitter that don’t know you exist. I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you exist. [...]
How to Use Hootsuite and Twitter Lists to Engage Your Audience
And a fine Twitter Tuesday to you as well. A Hootsuite tutorial about using Twitter lists can only begin with a beautiful memory. I remember when I got my first Twitter follower. I was a bright-eyed web surfer with a bushy tail (since birth). @getfree_ebooks3 followed me, and our relationship blossomed. She was beautiful. I [...]
The 10 Dumbest Tweets of All Time & the Idiots Who Wrote Them
It’s amazing how 140 characters can have such an impact on your career. Now that we live in a world where “Google before you tweet” is the new “think before you speak,” we all know how important it is to digest a witty thought before broadcasting it into the universe. The next time you feel [...]
Steve Martin’s Twitter Book Teaches Us 4 Lessons in Engagement
Steve Martin and his Twitter book make this Twitter Tuesday funny. Since starting as a stand-up comedian in the late 60s, Steve Martin has been an actor, playwright, author, and one hell of a banjo player. In 2010, Martin brought his famous persona to the digital frontier: social media. Steve Martin hit the social media [...]
