I’m a huge fan of Garrent French’s link building tool, the Link Prospector, so I was jazzed when he released the Broken Link Finder. I wanted to give an overview of why broken link building is important and how this tool can save you a ton of time and effort. What is broken link building? [...]

I hate doing things twice. I also hate doing things by hand. When it comes to PPC reporting, there is nothing quite as cumbersome as recreating reports from scratch month after month. Thankfully we have the tools available to us to make easy and effective automated reports a cinch. Assuming you have Excel, you’re pretty [...]

Just a quick post to let Technorati know that we are indeed who we say we are. Technorati Profile

Oh! A blog! How quaint, you say. There’s most likely millions of blogs out there (I haven’t counted recently) so why would you want to read yet another blog? Especially yet another Internet Marketing blog! Here at Portent, we always strive to do something different. When most people hear “Search Engine Optimization” or “Internet Marketing” [...]