Yearly Archives: 2007

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10 Jan, 2007

A Conversation Marketing Refresher

By Ian Lurie

I’m prepping for my talk tonight at the SDMA (the Seattle Direct Marketing Association) and realized it’s been a long time since I revisited the fundamentals of Conversation Marketing. Here’s a quick overview of how it all fits together.

Internet Marketing

9 Jan, 2007

SDMA Speaking Gig Tomorrow

By Ian Lurie

Assuming we don’t get any snow, leading Seattle folks to go hide in their houses, I’ll be speaking about Conversation Marketing at the SDMA monthly meeting. You can read about it here.

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6 Jan, 2007

Reports Aren’t Analytics

By Ian Lurie

A pretty graph isn’t analytics. It’s a report. What you do with that report is ‘analytics’. It’s an important distinction. Look at this graph: It’s a Google Analytics report showing me which pages get more or less traffic on the Portent Interactive web site. The subtler and most important point, though, is how important our… Read More

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4 Jan, 2007

I’m In Spam!

By Ian Lurie

I reached a major milestone today, when some spammer somewhere lifted text from this blog for use in their filter-fighting gibberish. I’m just giddy. It’s like the excitement I felt the first time someone plagiarized the entire Portent site. Click the image below if you want to see the full-sized version.

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3 Jan, 2007

Number 1

By Ian Lurie

It’s not as competitive as, say, ‘Search Engine Optimization’ or ‘Viagra’, but it counts:

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