Yearly Archives: 2007

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Ian Lurie9 Nov, 2007

Feedburner Stats Fluctuate Wildly


Over the last week, my Feedburner stats have jumped and fallen by as much as 50%, even though my visitor count remained steady.

Feedburner measures the number of RSS feed subscribers your blog has.

It’s hard for me to believe that my subscriber count is plunging to 150 or so one day, and then jumping to almost 400 the next. Has anyone else seen this?

Portent Placeholder Analytics

Ian Lurie8 Nov, 2007

Analytics Without a CPA Goal: Stump Ian, Question 5 (or 6?)

Zain asks:

“How do you know your Internet Marketing is working, if there is no CPA?”

I use several different metrics:

  1. Pageviews / Visit
  2. Time on site
  3. Non-CPA conversions, like e-mail newsletter signups
  4. Segments defined by complete reads of specific site sections, etc.

Portent Placeholder Internet Marketing

Ian Lurie7 Nov, 2007

5 Must-Read Books for Internet Marketers

I have 5 books that I re-read at least once a year. If you’re an internet marketer, or looking to become one, I recommend having a look:

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Ian Lurie7 Nov, 2007

Blogging Webinar Tomorrow

I’m running a blogging webinar for the Direct Marketing Association tomorrow:

Virtual 11 8

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Ian Lurie6 Nov, 2007

4 Step Proofreading Strategy, And Stimulated Nude Scenes

Two great typos today point out why proofing is really important:

In an e-mail from Elastic Path. Can you spot the typo? In the subject line?:



Ian Lurie6 Nov, 2007

Flock. Rocks.

I’m playing with Flock, the social browser based on Mozilla Firefox. It’s dang nifty. You can post to your blog straight from the browser, click-and-drag bookmarks and media from Flickr to a clipboard (or to a blog post), and keep an eye on Twitter, Facebook, Flickr, all at once. This is also a test… Read More

Portent Placeholder Analytics

Ian Lurie5 Nov, 2007

Google Analytics Site Search: Working with the Data

Yesterday I explained how to set up Google Analytics new site search feature in five steps. For that little bit of work, the site search reports provide lots of great data. Here are some of highlights. After you’ve set up site search, you’ll find a new item under ‘Content’ – ‘Site Search’: That displays the… Read More

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Ian Lurie4 Nov, 2007

Install Google Analytics Site Search In 5 Steps

Google Analytics now includes onsite search tracking. You can install it in just five steps.

This tutorial will show you how.

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Ian Lurie3 Nov, 2007

Smart and Creative vs. Stupid and Creative: Why I Won’t Fly Continental for a While

I’m sitting on a Continental Airlines flight home from Stockholm right now. I should be in Newark, switching to my flight to Seattle. What happened? They needed to take on extra fuel, because of high winds. We refueled in a place called Goose Bay, Newfoundland. That was supposed to take 20 minutes. It took over… Read More

Design & Development

Ian Lurie1 Nov, 2007

Feedback About the New Look, Please

As you can see, we’ve just redesigned the Conversation Marketing blog. While the feedback I’ve received has been mostly positive, I also noticed that pageviews have dropped a bit in the last week. So, if you have a moment, please post a comment with your thoughts/likes/dislikes about the new design. I appreciate your feedback.

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Ian Lurie31 Oct, 2007

Integrated Branding and Search

All of the sessions at SMX Stockholm have been great. I’m fascinated, though, by how many search marketers and search engines discussed integrated branding and search. Nate from Jupiter Research said it best: If you run television or print ad, even if you include your URL in the ad, folks are more likely to go… Read More

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Ian Lurie30 Oct, 2007

PPC Waste Management Without Conversions: Smart Keyword Analytics

Note: I’m doing some final prep work for my SMX presentation tomorrow. Well, actually I’m sitting here in a daze after a good Swedish beer, trying to stay awake until 9 PM local time. But I’m rehearsing, too, and I often get my thoughts straight by writing about it, first. If you have a moment,… Read More

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Ian Lurie29 Oct, 2007

Allocating Your Online Marketing Budget: Stump Ian, Question 5

Jeremiah asks: “What’s the best way to balance a diverse web marketing budget? There should I allocate my funds? How do I prioritize, there are so many tools to consider.” Clearly, you should spend it all on your internet marketing agency. Ahem. The answer to this question depends on the type of business. If you’re… Read More


Ian Lurie28 Oct, 2007

Comments Fixed

Comments are now fixed – lots of look-and-feel stuff still to be done. By the end of Monday we should be looking sharp.


Ian Lurie27 Oct, 2007

Comment Conniption

I’m aware that comments aren’t working right now. We’re looking into it. Moving day is always such a joy…