Yearly Archives: 2009

Portent Placeholder Design & Development

27 Sep, 2009

10 Words on a Line, Please

By Ian Lurie

Reading online ,10-15 words on a line is best. Don’t take my word for it anymore. I’m tired of arguing with you. Just go over and subscribe to the Designer Bookshop Newsletter. They’re design geniuses, and they say stuff like this: It is important that the columns are set to a length that is “proportional”… Read More

Internet Marketing

25 Sep, 2009

Call to action matters: Site Review #4

By Ian Lurie

This week we review HealthyHalo.com. I focus in particular on the call to action, with a light sprinkling of SEO at the end: Call to action: CM Site review #4 from ian lurie on Vimeo.

Random

24 Sep, 2009

Things I learned this week

By Ian Lurie

Google confirmed they ignore the keywords meta tag. Thank you thank you thank you! Seth Godin makes mistakes. At least, according to Danny Sullivan and Lisa Barone. And me, if it matters. You still rock, Seth, but own up, OK? Google will never, ever give up on social media and wiki stuff. I cannot care… Read More

Random

23 Sep, 2009

Google Sidewiki Hacks

By Ian Lurie

Already found two useful hacks in Google Sidewiki, although I still wonder why it’s around. Make links work If you create a link in a Sidewiki entry, Google adds on some annoying extra stuff, so that: www.portentinteractive.com/services.htm becomes www.portentinteractive.com/services.htm&sa=D&sntz=1 That’s an invalid link, and it’ll give you a 404 error every time. The fix is… Read More

PPC

23 Sep, 2009

Dear Google, Please Give Me Back My Money

By Portent Staff

Dear Google, I was going through my search query reports the other day and noticed that more and more I am seeing these broad match (session based) results. Interesting. I know that there is no opt out button for this and like my fellow SEMs am in a bit of an annoyed snit, but since… Read More

SEO

23 Sep, 2009

Google Sidewiki: Why?

By Ian Lurie

Since no one at any major search engine gives a flying crap about me, I didn’t get an advance look at Google Sidewiki. This is an imaginary interview between me and the Google PR guy who, if he had given a flying crap about me, might have called to demo the tool: PR Guy: You… Read More

PPC

22 Sep, 2009

AdSense: Sometimes, Relevance Gets FUBAR’d

By Ian Lurie

And now, a comedic interlude courtesy of Google AdSense: That FOREX trading banner showed up at the top of yesterday’s post, 10 Surefire Ways To Burn Money. If I’m the advertiser, I’m clicking ‘exclude’ in AdSense right now. Of course, most folks never even check their reports. Which is yet another great way to burn… Read More

Portent Placeholder Internet Marketing

21 Sep, 2009

10 Surefire Ways To Burn Money

By Ian Lurie

Hire one contractor to design your site, then send the development work to an offshore company. Guaranteed to produce a Frankenstein monster every time. Make your IT/development team build the entire site, with little or no input from the sales, marketing or fulfillment teams. You’ll spend at least twice the initial development cost on post-launch… Read More

Random

20 Sep, 2009

Set a 1-hour SEO Consult Appointment With Yours Truly

By Ian Lurie

Want a 1-hour SEO consulting call with me? Use this widget: By the way, this uses a cool new site called Setster.

SEO

18 Sep, 2009

In SEO, Details Matter: Site Review #3

By Ian Lurie

This week’s site review is OnlineFloorStore.com – a solid web site that needs an SEO tuneup. Michael Weigand and I reviewed it together: Site Review: SEO Details Matter from ian lurie on Vimeo. You can download it in full size, too from this link. Also, watch it all the way through for a shameless plug… Read More

Random

17 Sep, 2009

The plague that is Powerpoint

By Ian Lurie

I’m striking out against the grand tradition of Powerpoint-as-outline, aka Powerlines. They’re a fatal illness breaking out at conventions, conferences and in board meetings across the country. The authorities would like you to think this is all under control. But trust me, THEY WON’T DO ANYTHING until it’s TOO LATE, and we’re all barricaded in… Read More

Portent Placeholder Random

17 Sep, 2009

Speaking gigs: Wordcamp Seattle, REBlogworld

By Ian Lurie

Just a couple of updates: I’ll be running a session at Wordcamp Seattle on 9/26. The session is called “Internet Therapy: Tough Love For Your Blog”. Send in your blog address in advance – I’ll choose a few and then conduct a live blog review for the group. Lots of discussion and questions. And, a… Read More

Portent Placeholder Random

14 Sep, 2009

5 Image Editing and Screen Capture Tools For Bloggers

By Ian Lurie

If you’re serious about blogging, then at some point you’ll have to grab an image of your screen. And, in true Give-a-Pig-a-Pancake fashion, once you do that you’ll want to edit it. Then you’ll realize that video would be really cool. And so on. Screen capture: Snapz Pro X I’m probably old-fashioned here, but Snapz… Read More

Portent Placeholder Internet Marketing

10 Sep, 2009

Here’s the thing about marketing…

By Ian Lurie

…it’s only as good as the product you’re selling, and your knowledge of the product. See, I can write some great copy, and we can pull together a gorgeous web site, and then we can add all sorts of whiz-bang Web 300.0 stuff to it. We can make the cart really usable, too. And you’ll… Read More

Internet Marketing

9 Sep, 2009

Should I choose marketing or SEO?

By Ian Lurie

Yes.

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