Yearly Archives: 2009

Copywriting

8 Sep, 2009

5 sources of content you didn’t know you had

By Ian Lurie

Content. I’m always harassing my clients to produce more content. It’s essential to good SEO and delivers value for visitors. It’s a pain in the neck to create new content. But chances are, you’ve got lots of great stuff already. 1. Your local stores If you have local stores or independent retailers who sell your… Read More

Internet Marketing

7 Sep, 2009

17 Internet marketing disasters, and how to prepare for them

By Ian Lurie

I am not an optimistic person. So, I spend lot of time sitting around planning for whatever catastrophes might strike me and my clients as we carry out marketing campaigns. Here’s a short list (yes, this is the short list) of the worst calamities and how I try to prevent them, or deal with them… Read More

SEO

4 Sep, 2009

SEO 101: Does the Description Tag Matter?

By Ian Lurie

Short answer: Not to your rankings. The description tag is one of those ‘meta’ tags you hear about a lot. If you clicked view >> source in your web browser, it’d look like this: It’s a bit of text that summarizes the page. There’s no real limit on length. Most search engines will show the… Read More

Portent Placeholder Random

3 Sep, 2009

Legal Implications of Social Media: Attribution

By Ian Lurie

Everyone else can debate the merits, the ROI etc. until they’re blue in the face. The truth is, social media or whatever you call it is a great tool. But there are considerable legal implications. Don’t let the implications stop you. Do be mindful: Social media muddies attribution: It’s increasingly hard to judge just who’s… Read More

Portent Placeholder PPC

2 Sep, 2009

Did Google Earn the Fail Badge or did the Advertiser?

By Portent Staff

Periodically you’ll see a post where someone has collected “epic fail” (and not just on the Fail Blog) screenshots of ads gone wrong. The serious plane crash news article next to the banner ad for discount tickets on the same airline that crashed. The diet pill flash banner across a forum for recovering anorexics. A… Read More

Portent Placeholder Copywriting

1 Sep, 2009

Write Short Simple Obvious Story Titles

By Portent Staff

Keep your titles short, simple and obvious. Look at the image below. It’s a partial screenshot of my RSS reader. This is your space to hook me. If you don’t, I’m not opening your story. I have 241 unread items. I don’t have time to read them all so I’ll pick and choose based on… Read More

Internet Marketing

31 Aug, 2009

Title tags, text and images, Oh My! This week’s video site review

By Ian Lurie

Evan Fishkin joined me today to review SilverArcSearchMarketing.com. Our big pointers: Cleaner title tags, better image compression and some work on internal site linking. Title tags and graphics and text, Oh My! Review of Silver Arch Search Marketing from ian lurie on Vimeo.

Portent Placeholder Internet Marketing

28 Aug, 2009

eBoot Camp Book Review: It Ain’t Pretty

By Ian Lurie

In spite of my occasional tirade, I’m actually a fairly nice guy. If I read a book I don’t like, I just don’t write about it. However, if I read a book that misinforms, is poorly researched and may harm the readers’ businesses, I get angry. Unfortunately, eBoot Camp falls into the latter category. And… Read More

Portent Placeholder Random

27 Aug, 2009

Resources beat Knowledge: A survey of marketing gurus

By Ian Lurie

Our resources are our network, research skills, intelligence and ability to communicate. Our knowledge is the stuff we already know. Resources crush knowledge, every time. Why, Ian, why? Here’s why I’m writing like I’m in a philosophy survey course: Several times in the last year, I’ve gone to Twitter, Facebook and such to get input… Read More

Internet Marketing

26 Aug, 2009

18 ways to kick your competitor’s ass, online

By Ian Lurie

I’ve tried nice, mild titles like ‘techniques for better internet marketing’. Figured this might grab folks’ attention a little more effectively. Let’s face it: We all want to kick our competitors’ collective asses. I’ve never met a competing CEO who I didn’t like. Yet I still want to make them cry like little babies, “Stop… Read More

SEO

24 Aug, 2009

7 SEO Myths Dispelled

By Ian Lurie

Time to explode a few more SEO myths. I’ve done it before, in case you want to see this blog’s entire colorful history. Here are a few more things I hear about SEO that are utter bunk: 1: Black Hat SEOs are Unethical BZZZZZZZZ. You’re out. Black hat SEOs find loopholes in search algorithms and… Read More

Random

21 Aug, 2009

7 TV Shows I Watch

By Ian Lurie

Buh?… Ian’s writing about TV? What the heck? Here’s the deal: It’s Friday. It’s 6:15. I’ve been up since 5 AM. I went to bed last night at 2 AM after wrestling with WordPress for 8 hours straight (I won. HAH.). So, I’m in the mood to mix things up a little. The TV shows… Read More

Random

19 Aug, 2009

SES San Jose Interview, Part 1

By Ian Lurie

Gregg Makuch of Enquisite interviewed Dana Lookadoo and myself on the first day of SES. Watch through to the end for a True Ian Moment:

Portent Placeholder Random

18 Aug, 2009

How To: Ask A Blogger For A Review

By Ian Lurie

A review from an ‘a-list’ blogger, or even a ‘z-list’ blogger, can bring you customers, prompt discussion around your product and, at a minimum, create a nice, authoritative link. That causes a lot of folks to ‘write’ (I use the term advisedly) wonderful notes like this one: Dear blogger, Love your blog! If you have… Read More

Random

17 Aug, 2009

Video Site Review 1: Improve Subscription Rates

By Ian Lurie

Just recorded our first video site review. This one’s American Parkour. Biggest problem on the site: No clear subscription model. You can subscribe for newsletters, etc., but they’re not front-and-center. And this site’s subscription list is clearly the biggest asset they can have. So, here’s the video: Tips for American Parkour to improve their online… Read More

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