Yearly Archives: 2010

Portent Placeholder Internet Marketing

Portent Staff25 Oct, 2010

How To Become a Super Affiliate and Get Rich

Have you ever wondered how super affiliates operate or how you can become one? Here are some insider secrets to get you started.

Portent Placeholder Featured

Ian Lurie21 Oct, 2010

Duplicate content sin #2: Default page linking

Last week I wrote about duplicate content sin #1 – screwy pagination. Today I’m going to explain a much simpler, but bigger problem: The inconsistent default page link. When I say ‘default page’, I mean whatever page you’d first see if you navigated to a folder on a web site. So the default page for… Read More

Portent Placeholder Featured

Ian Lurie20 Oct, 2010

SEO Tools I use

Yes, some of the links in this article are affiliate links, I might be evil and biased and out to rip you off, FCC requires me to say this, etc. blah blah. I’ve been rejiggering my SEO toolbox lately: I used to focus on the ‘cool’ stuff – things I thought would impress clients, generate… Read More

Portent Placeholder Random

Ian Lurie20 Oct, 2010

Stupid, or evil? Facebook manages both with new privacy breach

We spend all our time hand-wringing over Google and Microsoft’s intrusions into our private lives. We freak out over the Patriot Act. Well, they’re all pikers compared to Facebook. Facebook has allowed companies like Rapleaf to match up our Facebook user IDs with web browsing histories. Yep. They can now match up your browsing habits… Read More

Portent Placeholder Random

Ian Lurie19 Oct, 2010

The 10 Stupidest Marketing Mistakes I’ve Ever Made

This may surprise you, but I tend to dwell on the negative. Here are the ten cringe-inducers I spend the most time pondering. In chronological order, no less: 1990. I went to law school. OK, it wasn’t a marketing mistake, but it cost me several layers of stomach lining. Law school also nearly killed my… Read More

Portent Placeholder Social Media

Portent Team19 Oct, 2010

News Feed Optimization: Get the Most from Your Facebook Content

Optimizing your Facebook posts for the News Feed should be your first plan of attack in your battle for social marketing supremacy.

Portent Placeholder Featured

Ian Lurie18 Oct, 2010

SEO 101: Defining the long tail

Just what is the long tail, in SEO? I do lots of writing about SEO and keywords, and I throw all kinds of terms around. But sometimes I suddenly realize I don’t define them. I’m building a glossary for The Fat Free Guide – one of the first terms I’m working on is the long… Read More

portent logo Random

Ian Lurie15 Oct, 2010

Levinshtein link fixer (aka the Levinator) code, now available

Well, after spending 45 minutes trying to figure out github, I’ve realized I’m not as much of a nerd as I thought. So, in the mean time, here’s a nice ZIPped archive of the code for the Levenshtein link redirector I’ve written in PHP. I’ve named it the Levinator – Dr. Doofenshmirtz would be proud.… Read More

Portent Placeholder Featured

Ian Lurie14 Oct, 2010

Duplicate content sin #1: Pagination

Earlier this week I wrote about why duplicate content sucks in SEO. I’m going to start mixing in tutorials/explanations of common ways folks end up duplicating content on their sites, too. Today’s topic: Pagination. It’s oh-so-easy to generate duplicates with those little 1 2 3 4 >> at the bottom of the page. The setup… Read More

Portent Placeholder SEO

Ian Lurie14 Oct, 2010

Facebook/Bing deal means the death of SEO

Actually, it doesn’t, but I figured I’d say it before someone else gets all the links. Go back to work. Don’t you have anything better to do?

Portent Placeholder Featured

Ian Lurie13 Oct, 2010

Sleazy SEO sales tactics (and how to avoid them)

With a few notable exceptions, SEO sales tactics tend to range from merely nauseating to vomit-inducing. I’ve kept a log (seriously) over the last three months, and here are my favorites: The rankings guarantee The ploy: Promise your SEO fu will get your client top-10 or #1 rankings for their keywords. The problem: Why do… Read More

Portent Placeholder Random

Ian Lurie12 Oct, 2010


The best way to control a social media crisis is to own it. And really any pictures of me constitute a crisis, so I’m owning this one: I hate – hate getting pictures taken. That’s why I use a little cartoon instead. But I was starting to get some flack from certain people (you know… Read More

Portent Placeholder Random

Ian Lurie12 Oct, 2010

The Social Moron’s guide to conferences

Tip ‘o the hat to Lisa Barone, who’s written a few great how-to guides for conferences, too. I am a social moron. It’s true. When I’m speaking up on stage I have a blast. Throw me into a pre-conference mixer, though, and I guarantee multiple cringe-worthy moments, like: Happily waving at someone while calling them… Read More

Portent Placeholder PPC

Portent Staff11 Oct, 2010

Using Negative Keywords to Direct Traffic

Not a new concept by any means, but more and more accounts aren’t using it enough. With the introduction of modified broad match advertisers should consider using keyword lists from one ad group or campaign to filter and “push” traffic from one ad group to another. In order for this work though, you’ve got to… Read More

Portent Placeholder Featured

Ian Lurie11 Oct, 2010

SEO Obviousness: Duplicate content sucks

Saying there’s no longer a duplicate content penalty is a semantic weasel routine that ignores one hard fact: Duplicate content will kill your rankings. I’ve written a lot about canonicalization and the content duplication toilet bowl of death. Those are causes of duplication. Read the two articles I linked to above first if you don’t… Read More