Yearly Archives: 2010

Portent Placeholder Random

8 Sep, 2010

Google pooped

By Ian Lurie

A lone bird (apparently bomber-sized) gives its opinion of Google Street View:

Portent Placeholder SEO

7 Sep, 2010

10 (almost) ironclad arguments for SEO

By Ian Lurie

SEO. What’s the deal? Why do marketing VPs, IT teams and CFO’s flee, screaming, at the mere mention of search engine optimization? I have no answers. However, I do have a few points – data-driven or otherwise – that I’ve used to sell SEO in the past. I’ve tested extensively, and I can tell you… Read More

Portent Placeholder Design & Development

3 Sep, 2010

Defensive design cost-benefit analysis, courtesy of Wells Fargo

By Ian Lurie

The short version: Learn to use the TRIM() command in whatever programming language you’re using, so you remove spaces that some poor soul accidentally includes in a data they enter via web form. The TRIM() command Every programming language has some version of the TRIM() command. TRIM() removes leading and trailing spaces from any alphanumeric… Read More

Random

1 Sep, 2010

5 reasons to go to the SEOMOZ Pro Seminar next year

By Ian Lurie

I presented yesterday at the SEOMOZ Pro Seminar. I had the incredible misfortune of going right after Rand Fishkin, aka SEO Rockstar, aka He of the Fashionable Wardrobe. But it was still a blast. It was one of a bunch of great moments at my first Mozinar. I heartily recommend it to anyone looking to… Read More

Portent Placeholder SEO

1 Sep, 2010

Video sitemaps can cleanse your soul

By Ian Lurie

This post expands on one of the ten blogging tips I presented at the SEOMOZ pro seminar yesterday. I’ll be writing about the others over the next few weeks, and will tie them all together when they’re done. I’m not a video guy. I know I use screencasts a lot, but the idea of having… Read More

Portent Placeholder SEO

31 Aug, 2010

Fixing broken links using Levenshtein Distance: A PHP tool

By Ian Lurie

One easy way to recover lost link authority is to 301 redirect broken external links to relevant pages. But, if you’ve got a site with hundreds or thousands of URLs, and dozens of broken external links, doing that correction can be a real headache. Enter Levenshtein Distance. That’s a fancy name for a simple concept:… Read More

Portent Placeholder Random

27 Aug, 2010

Monday, I could be dead: Marked for speedy deletion

By Ian Lurie

It’s true. As egos go, mine is a bit small, damp and non-resilient. So, when I search for my own name on the web, it’s mostly to see who’s writing mean things about me and making ready to defend myself. Years ago, I set up a page on Wikipedia, so that someone I knew in… Read More

Portent Placeholder Internet Marketing

26 Aug, 2010

Internet marketing due diligence: Checking the plan

By Ian Lurie

I’ve heard it sooo many times: “But I didn’t know!!!!” That comes shrieking forth shortly after this chain of events: CEO hires a Guru to develop their web marketing plan. Guru comes in, collects check and nods sagely while saying stuff “Engage your audience”. Guru writes down a plan with steps like “Get good links”.… Read More

Portent Placeholder Internet Marketing

24 Aug, 2010

Great marketing is honest. Not fair.

By Ian Lurie

Lisa Barone’s post today about a tax on business bloggers, and the squawking and flapping that ensued thereafter, got me thinking about ‘fair’ versus ‘honest’. Especially in the world of marketing. In marketing, ‘fair’ doesn’t exist I find that when folks start talking about ‘fair’, what they mean is ‘fair for me and mine.’ Or… Read More

Portent Placeholder SEO

20 Aug, 2010

Google algorithm change – big brand bias?

By Ian Lurie

Google just announced a change to their algorithm: They’re now going to show more pages from a single domain for certain queries. You’re tempted to run out into the street, strip naked with sheer joy and yell OMG all our troubles are over reputation management now a cinch!!! Wrooooong. Stay inside. Keep yer clothes on.… Read More

Portent Placeholder Random

20 Aug, 2010

Applying to Portent

By Portent Staff

As I get deeper and deeper into the roles of director and get more involved with the personnel decisions and training, it occurs to me how very little people actually utilize the resources available to them when scoping out a company like Portent. And how those little things are actually applicable to any job or… Read More

Portent Placeholder Copywriting

20 Aug, 2010

SEO Copywriting Training Coming to Seattle

By Ian Lurie

Heather Lloyd-Martin knows SEO copywriting like I know sarcasm. She’s coming to Seattle September 15, 2010 to teach her SEO Copywriting Training course – if you’ve already read my SEO copywriting e-book and want a full day of hands-on, in-depth training, you need to go to this seminar. The specifics: When: September 15, 2010, 9-4… Read More

Portent Placeholder Random

19 Aug, 2010

Link building techniques: Risk vs. reward

By Ian Lurie

Link building is all about risk management. There are lots of ways to build links. But search engines do not like to be manipulated. They work constantly, with lots of really smart people, to find ways to filter out links secured purely for SEO purposes. That makes many forms of link building risky, because: Search… Read More

Portent Placeholder SEO

17 Aug, 2010

SEO worst practices: The content duplication toilet bowl of death

By Ian Lurie

50% of SEO (search engine optimization, in case you live under a big rock, or you’ve never been to this blog before) is staying out of the way, staying out of trouble, and letting search engines find everything on your web site. It should be easy, but people seem to constantly create new ways to… Read More

Portent Placeholder SEO

17 Aug, 2010

Changing a Blog’s Location

By Portent Staff

Changing the location of your blog can be cause for a deep breath, but it may be the right move for you. How can you know?

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