Yearly Archives: 2010

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Ian Lurie5 Jul, 2010

One subtle sign you’re dealing with an internet marketing scam

Got this in my e-mail inbox this morning. If you try this software do not call me later saying it was deceptive:

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Ian Lurie3 Jul, 2010

You know you’re a loser when you suck at plagiarism

If you can’t cut-and-paste and do it right, you’re really short on skills. Here’s someone who stole an entire page from The unFun Parent, a site that’s only 4 days old, and left in the image with my name on it. Clearly he/she is using a scraper. That doesn’t make them any less of a… Read More

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Ian Lurie2 Jul, 2010

My latest project: Internet safety for kids as the ‘UnFun Parent’

I just published a new book: The UnFun Parent. It’s all about internet safety for kids, and how we as parents can help keep our kids safe and smart without yanking every cable out of the wall and putting our kids in walking Faraday cages. You can buy it on $10 for the paperback,… Read More


Ian Lurie1 Jul, 2010

SEO training package: Delayed

I suck. I really do. I’ve managed to miss the deadline (today) to launch the first unit of the Fat Free Guide: SEO training. Stuff like running a business, cleaning litter boxes, changing guinea pig cages, speaking at conferences and such got in the way. I tried to cut back on sleep and food, too,… Read More

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Portent Staff1 Jul, 2010

Huzzah! Workshop Series in Seattle

Wappow Search and Social Workshops are holding great beginner, intermediate and advanced courses this month! I know they’re great because both Ian and myself will be leading sessions! (Hey, you’ve got to brag modestly somewhere, right?) Learn how to build your business and manage your brand online. 1 day of intense learning from search engine… Read More


Ian Lurie30 Jun, 2010

SEO Analytics 101

I’m scrambling to complete the SEO training portion of the Fat Free Guide for release tomorrow. In the mean time, here’s a video that’s going to be attached to the ‘Analytics 101’ lesson: An overview of four basic SEO metrics, what they mean, and how to track them in Google Analytics. Related stuff Sign up… Read More


Ian Lurie29 Jun, 2010

Poll: RSS excerpts vs. full posts

I’m seriously considering switching my RSS feed to use excerpts instead of full posts. I hate excerpting – I really do. But I need to try some things to improve the meager ad revenue I get (about $250/month, now). Given the choice between pissing off every Conversation Marketing reader or making another $150/month, though, I’ll… Read More

Internet Marketing

Ian Lurie28 Jun, 2010

Book review: Facebook Marketing by Justin Levy

I just finished reading Facebook Marketing: Designing Your Next Marketing Campaign (2nd Edition) (Que Biz-Tech). The short version: If you’ve never used Facebook, at all, or if you’ve used it as a consumer and have no idea what a Page is, this book could help. Nice appetizers The book starts with the obligatory “Here’s where… Read More

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Ian Lurie22 Jun, 2010

Ignore the influencers: The dangers of a social media world

It’s time for an intervention. Ignore the influencers before you turn into a sheep. Then: ‘They’ in limited doses Think way, way back, to before Facebook. The internet was still pretty much a nerd hang out. Sure, everyone tried eBay, or used, but sites like MySpace were for young folk, musical acts and pedophiles.… Read More

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Ian Lurie18 Jun, 2010

The editorial SEO checklist

I already gave publishers some SEO tips. Now it’s time to get to the nitty-gritty: The editorial team. By ‘editorial team’ I mean: Writers, editors and anyone who puts their hands on an article before it hits the interwebs. Publishers have it easy: Make some changes, site- or server-wide, and you’re a hero. Editorial staff… Read More

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Ian Lurie16 Jun, 2010

10 SEO tips for publishers

I’m speaking at the AABP Summer Conference in 10 days, and am very excited about it. Online publishing and SEO for publishers are two of my favorite topics. My presentation will cover more/different stuff, but these 10 tips always come up when I’m working with a publisher. Note that these are site-wide configuration tips for… Read More

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Portent Staff11 Jun, 2010

SEO Is Not User Experience Optimization

I just got back from SMX Advanced and boy are my arms tired. Actually, it’s my brain that’s feeling overwhelmed with lots of fresh insight and illuminating data. The cast and crew over at Third Door Media and Search Engine Land produced an exceptional event; they outdid themselves. Except, I left Seattle’s Bell Harbor conference… Read More

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Ian Lurie10 Jun, 2010

10 tips to blow online lead generation wide open

About 1/2 of Portent’s clients are lead-driven, not e-commerce driven. Online lead generation requires you to erect just the right-sized barrier: Something juuuust big enough to keep unqualified, unpromising leads out, while letting interested potential customers, voters or clients in. These 10 tips should help you increase your lead pipeline and the quality of leads… Read More

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Ian Lurie9 Jun, 2010

Sarah Palin Breast Implants?! – Using Google Trending Topics

Made ya look! I’m shameless, really. But I come to teach. You can use Google’s Trending Topics three ways: To determine the time remaining until civilization collapses. Soon, apparently. To try to stay trendy. No thanks. To take advantage of Query Deserves Freshness, wreak a little havoc in the rankings and give your site a… Read More

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Ian Lurie8 Jun, 2010

How to: Move a web site in 5 steps

I’ve been watching a business organization – who shall remain nameless – utterly botch their move from one domain to another, and it’s caused me a bit of a headache: I decided to be positive for once, though. Initially I wanted to write a 1000 word, frothing-at-the-mouth diatribe about how ten uneducated chimpanzees could have… Read More

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