Yearly Archives: 2011

Portent Placeholder Analytics

Ian Lurie23 Jun, 2011

10 kick-ass features in Google Analytics v5

It’s no secret I’m a Google Analytics fan. But Google Analytics version 5, coming soon to a browser near you, addresses some major shortcomings. Here are ten features you’ll want to check out, the moment they’re available: 1: Multi-touch attribution Important note: This is a separate beta and is rolling out on its own. So… Read More

Portent Placeholder Internet Marketing

Ian Lurie23 Jun, 2011

AppSumo deal – all my e-books for $25

AppSumo has taken a real liking to Portent’s e-books. Today, they’re offering all of our e-books: Conversation Marketing The SEO CopyWriting e-book The Fat-Free Guide to Google Analytics PPC for Small Business (a two-book series) For a total of $25. You can get it here: AppSumo Online Marketing eBook Bundle Posting later today: 10 things… Read More

Will people scan this QR Code? Social Media

Michael Wiegand23 Jun, 2011

QR Codes: A Social Experiment at SMX

A few weeks ago at SMX, I wanted to try something. I was too busy to order business cards in the weeks leading up to the conference. And in lieu of taking generic company cards to the show, I figured I’d make a QR code for folks to scan. QR Code Destination At a conference… Read More

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Ian Lurie22 Jun, 2011

To all journalists: I am not a cockroach

Tomorrow I’m going to be speaking to the ONA/SPJ meetup about SEO and social media. ONA is The Online News Association). SPJ is the Society for Professional Journalists. My typical relationship with journalists and their editors goes like this: Ian is a cockroach, only less evolved. Ian isn’t a bad guy, but he’s going to… Read More

Portent Placeholder Copywriting

Ryan Moothart22 Jun, 2011

New Copywriting E-Book Free for Download

I have written and edited countless numbers of articles, advertisements, and product descriptions since beginning my work here at Portent. In that time period, I have come across dozens of mistakes that I realize are far too common in this industry. So, a few weeks back, I wrote a short e-book on some of the… Read More

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Ian Lurie21 Jun, 2011

Internet marketing and sailing have a lot in common

On my vacation last week, I got to go sailing. I’ve sailed since I was 12. In the last 15 years, I’ve only gotten to do it every 2-3 years, at best, but I at least know my port from starboard. I sailed a boat called a Hobie Wave: We nearly ended up having a… Read More

Portent Placeholder Social Media

Portent Staff16 Jun, 2011

Twitter SEO Strategies for Online Newspapers & Magazines

Twitter SEO Strategies for Online Newspapers and Magazines – Part 1 This is the introduction to a series about how online newspapers and magazines can use Twitter for SEO and achieve greater visibility in the process. Twitter is an SEO signal. Google and Bing have told us so. Through observation we know that Tweets can… Read More


Portent Staff16 Jun, 2011

Ian’s Angriest Posts

Ian’s on vacation this week, to a place with little or no internet and he asked for a volunteer to do a CM post and to have “fun” if so warranted. Well, it’s warranted. And I am leaving the country while he’s gone and not coming back for a couple of weeks after he gets… Read More


Portent Staff15 Jun, 2011

Tame Google Analytics on AppSumo Today

Yep, today only, Ian’s Tame Google Analytics ebook is on AppSumo for just $10. That’s a 41% savings! What You Get Buy this e-book and learn how to: Set up Google Analytics Define business goals Set up tracking for those goals in Google Analytics Calculate the $ value of one visitor to your web site… Read More

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Ian Lurie14 Jun, 2011

My deep, dark secret (w/ some free training for you)

I have a secret to confess. I actually run an agency. NO, WAIT. Don’t go away! This involves free, no-strings-attached learning stuff. And a cool web site! Bear with me. I know you probably know I have a job. But whenever I meet folks at a conference, they seem to assume that money just sort… Read More


Ian Lurie10 Jun, 2011

Friday silliness: The Ultimate Marketer Tease

I’ve watched The Ultimate Dog Tease 1000 times now. I love it. But I feel so bad for the dog. So, when we decided to spoof it, we tried to think of a creature no one cares about. And we realized – it’s us!!!. I went to law school. The only thing less liked than… Read More

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Ian Lurie9 Jun, 2011

10 Social Media Tips for Politicians

Republicans, Democrats, some of you are pretty stupid when it comes to social media. Exhibit A: Your last name is Weiner—W-E-I-N-E-R— and you send lewd photos via Twitter? Seriously?! Exhibit B: You reply to a Craigslist ad via e-mail, attaching a picture of your six-pack? (that’s ex-Congressman Christopher Lee, folks, lest we forget) So, 10… Read More

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Ian Lurie9 Jun, 2011

AppSumo special on my SEO Copywriting e-book

All good things come to an end, it seems. This deal has expired. You can buy the book for only $2 more, on my site. Or wait and see what the Sumo brings next. I’ve always been a bit scared of the AppSumo. His tough talk. His topknot. That smug smile. But it turns out… Read More

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Ian Lurie8 Jun, 2011

A big month at Portent

I’m not much good at bragging about my company, but it’s only June 8th, and it’s been a big month for us. So, the highlights: New clients Full Circle hired Portent as their internet marketing agency as they expand beyond their Northwest base. We’ll be helping with overall strategy and tactics spanning the entire inbound… Read More

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Ian Lurie8 Jun, 2011

A new SEO factor: QualityRank

Ooh! Ooh! Did you see that?! I just made up a new term! I, Ian Lurie, can now put my stamp on the industry. QualityRank. It has a nice ring to it, yes? By tomorrow 10 conferences will invite me to keynote. Google has talked about ‘quality user experience’ and ‘quality content’ for a long… Read More

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