Yearly Archives: 2012

Social Media

18 Sep, 2012

Best Practices: New Twitter Headers and Mobile Updates

By Portent Team

Twitter rolled out a slew of changes today. The big conversation piece: The addition of profile “header” images. These images are just like Facebook and Google Plus headers. But on Twitter, the new header section also houses your all-important profile picture, name, handle, bio, location, and website. This update affects both Twitter’s web client and… Read More

Portent Placeholder SEO

18 Sep, 2012

Get All Your Questions about Local SEO Answered!

By George Freitag

Last week we announced our new referral program for our PPC Essentials Package. There was a blog post about it. The world changed. We decided we really liked that feeling and wanted to hold onto it a little longer. So this week we’re announcing a special for our recently revamped and reworked Local SEO Package. For… Read More

Twitter-dislike Social Media

17 Sep, 2012

Why I Hate the Twitter Follow Limit

By Portent Team

We wanted to flip the tables on internet marketing this week and take a look at one of the limitations of Twitter from a user perspective. You may not know this yet, but there is a limit to how many of your fellow tweeters you can follow. I found out the hard way. As a… Read More

Pay Per Click Management PPC

14 Sep, 2012

The New PPC Management Referral Program that Gets You Cash

By Chad Kearns

IT’S FREE MONEY! Now that we have your attention, Portent is proud to announce a newly created referral program for our PPC Essentials management package. What does this mean? It means that if you refer Portent’s PPC Essentials package to a small business owner or marketing manager and they sign up for our monthly management… Read More

Facebook shares spike after Mark Zuckerberg says 'search' Social Media

13 Sep, 2012

6 reasons to ignore Facebook search (for now)

By Ian Lurie

I’m ready to party like it’s 1999! The bubble is back. Mark Zuckerberg announced Facebook may build a search engine. We all hyperventilate and swoon. Facebook shares go up 7.7% so fast the line chart breaks: Batten down the hatches, Google! The big bad Facebook has set its sights on you! Or not. Take a… Read More

Portent Placeholder PPC

12 Sep, 2012

Awesome Memes Explain the Basics of PPC

By Ryan Moothart

Sean Bean dies in just about every movie and television show he’s in, but that doesn’t mean he’s dumb. And when it comes to paid search, Bean’s Boromir is absolutely right: becoming an expert at PPC takes time, experience, and some good intuition. But before one can master PPC, one must learn the basics. This… Read More

Portent Placeholder SEO

10 Sep, 2012

Demandware SEO gotchas and best practices

By Ian Lurie

Demandware is a major e-commerce player in the fashion space. We’ve done SEO, site speed analysis and architecture on their system, and learned a thing or two on the way. First: Demandware is an awesome system. Like any enterprise e-commerce platform, it’s got its foibles. Like any enterprise software, its customers have a love/hate relationship… Read More

Portent Placeholder Random

9 Sep, 2012

SearchLove Boston, SIC, PubCon, Oh my!

By Ian Lurie

By the end of November, you’ll all be sick of me. I’ve got a lot of speaking gigs coming up. Here’s the updated calendar: SCOE Conference, Saturday, 9/29, 1:30-3:00, Seattle E-commerce tough love. I’ll be doing a 1-hour site clinic, reviewing 3-4 web sites and providing feedback. I’m nice about it. Lots of learning. This… Read More

Portent Placeholder Internet Marketing

6 Sep, 2012

The marketer’s code of ethics

By Ian Lurie

Marketing can save the world. Or it can sit there like a turd you throw on businesses, hoping it’s fertilizer. I think it’s up to us which way our industry goes. So, I started work on this code of ethics: The code of ethics What I do affects businesses. It affects the jobs, lives and… Read More

pinterest-icon Social Media

30 Aug, 2012

Possibilities of Pinterest Webinar SlideDeck

By Portent Team

I’m presenting my webinar about the Possibilities of Pinterest on Thursday, August 30, 2012 from 11:00 AM to 12:15 PM PDT. If this blog post reaches you in time, you can sign up for the webinar here. You can check out my slidedeck below. I’ll add a link to the recorded version of my presentation… Read More

Random

29 Aug, 2012

How I almost went whacked-out pooh brain

By Ian Lurie

My presentation on time management from today’s Portent U. If you’re doing time management and you’re a marketer, check it out: Time management, Portent-style from Ian Lurie

title tag SEO

28 Aug, 2012

3 SEO Deal Killers You Need To Fix Right Now

By Portent Team

“The road to hell is paved with good intentions.” -Proverb attributed to Saint Bernard of Clairvaux, if you can believe Wikipedia When the world wide interwebs came along, I was instantly intrigued. That was largely because when I was a (gullible) little kid I thought there was a book called “The Everything Book” that contained… Read More

Ian Lurie Nameplate Random

22 Aug, 2012

A corporate leadership mantra: It’s not about you

By Ian Lurie

I just finished reading Steve Jobs’ biography. He was an extraordinary person, but a lousy leader. That, plus some basic life lessons slowly penetrating my thick skull, made me realize: Leadership isn’t all about you. If it is, you’re not a leader—you’re a narcissist. “It’s not about me” is a mantra I’ve learned to repeat… Read More

PPC

20 Aug, 2012

Google Shopping: Interview with Rick Backus of CPC Strategy

By Portent Staff

Rick is the CEO and Co-Founder of CPC Strategy, a comparison shopping engine management company started in 2007. They take client feeds across multiple platforms (Amazon, Nextag, PriceGrabber, etc;) and optimize them for ROI through strategy, attention to detail and expertise in CSEs (comparison shopping engines.) Rick was kind enough to let me ask a… Read More

Analytics

17 Aug, 2012

Data That Persuades: My SES presentation, with notes

By Ian Lurie

I gave a talk titled Data That Persuades at SES San Francisco yesterday. I’d like to say it was a fantastic home run, but I was bleary-eyed and out of it, and I think some of my points didn’t totally get across. So, I just finished an annotated version: All my slides, with notes explaining… Read More