Yearly Archives: 2012

Portent Placeholder Internet Marketing

12 Jul, 2012

5 Things Kitten Photos Can Teach Us About Internet Marketing

By Portent Staff

Kittens rule the Internet. From the Jedi kittens of YouTube to the caption-savvy LOLcats, kittens are delighting nations. Sure, the occasional video of a laughing baby ripping paper or Darth Vader unicycling steals the viral spotlight, but kittens (and their older box-loving cat friends) have everyone from angsty adolescents to greying grandmas chuckling in pure bliss.… Read More

Why, Google? Why? SEO

5 Jul, 2012

How Google gave the spammers all the power

By Ian Lurie

Google launched the Penguin update to filter out spammy links. Great! That’s fantastic! Lead us, oh tuxedoed little birdie, to the Golden Age of SEO! Content, marketing and all-around smarts will win the day! Penguin is not subtle. It targets link profiles that flunk fairly obvious, common-sense criteria: Don’t buy links; don’t get site-wide footer… Read More

Angie's List PPC

3 Jul, 2012

Predatory Online Advertising…and not from Google for a Change

By Portent Staff

I learned something the hard way awhile ago. There is a big difference between search engine advertising and social site advertising and just because someone looks up front and helpful does not mean that they are. Search engine advertising is affordable, configurable, reports a return on investment, can be turned on and off quickly, is… Read More

Internet Marketing

29 Jun, 2012

30 Internet Marketing Tips Webinar – the video and audio

By Ian Lurie

Enjoy: 30 internet marketing tips you need RIGHT NOW: Portent Webinar 7 from ian lurie on Vimeo. Ian Lurie runs through the top 30 things he feels internet marketers and business owners need to keep in mind during campaigns. Thanks to a great suggestion from Kevin Gallagher, here’s the entire webinar mp3, too. Feel free… Read More

Internet Marketing

29 Jun, 2012

Webinar Slides: 30 Internet Marketing Tips You Need RIGHT NOW

By Ian Lurie

From my webinar yesterday. Have a gander. The video’s going live in a few hours: 30 Internet Marketing Tips You Should Do RIGHT NOW View more presentations from Ian Lurie

Portent Placeholder Copywriting

27 Jun, 2012

Web copyright for the complete dumbass

By Ian Lurie

I’m a generous guy. So, when I see someone acting like a complete scumbag, I assume they’re ignorant, instead. For example, if you take an article I wrote in 2005 and put it up for sale, without my permission, on a third-party site, like this: …I take the high road: You’re not a dishonest pile… Read More

Tweet Social Media

26 Jun, 2012

How to Tweet Like You’re Not a Business

By Portent Staff

It’s Twitter Tuesday! And what a lovely Twitter Tuesday it is. This week we’re talking about tweeting for businesses. If Mitt Romney really is right and corporations are people, then they sure don’t act like it on Twitter. And that’s too bad. People don’t want to do business with a business; people want to do… Read More

google shopping beta PPC

21 Jun, 2012

What a Paid Search Marketer Needs to Know About Google Shopping

By Portent Staff

Froogle, Google Product Search, Google Shopping- whatever you call it, it’s integrated with AdWords – now more than ever. And if you think Google is going to stop there…yeah, right. This just got a bit more competitive is all. Oh yeah, and less free. If you’ve been following along with the recent announcement that Google… Read More

InboxQ Social Media

19 Jun, 2012

InboxQ: Spread Your Twitter Authority Like Butter

By Portent Team

Believe it or not, there are people on Twitter that don’t know you exist.   I know, it came as a shock to me and my 300 followers as well. But Twitter is a conversation, and whether you’re a person or a person representing a brand, you can’t converse with anyone who doesn’t know you… Read More

PPC

14 Jun, 2012

6 Vital Google AdWords Opportunities Tab Tips

By Michael Wiegand

Google provides a list of expansion ideas on a periodic basis right in your account under the Opportunities tab: Keyword suggestions, bid suggestions, potential volume – they provide the works: This seems like a slam dunk. It’s not. Google wants you to spend more money in AdWords. End of story. Their suggestions are only based… Read More

Portent Placeholder Social Media

12 Jun, 2012

Read This Because I Said So… The Power of Persuasion

By Portent Team

“Because I said so” worked with your mom and it works in marketing. “Because” is a magical word because when people hear it, they start to buy in. Taking its roots from the phrase bi cause during the 13th Century, “because” introduces a direct reason for any occurrence or action in a statement. Last month,… Read More

Portent Placeholder Random

8 Jun, 2012

6 lessons that changed my career

By Ian Lurie

I’m feeling introspective today. These are realizations to which I can point and say “Yep, that’s where I changed”: It’s not all about me. Successes, failures, perceived snubs, etc. are never solely my own. Share credit, accept blame, assume the best of people (a continuing struggle for me, but hey, I’m working on it). Mistakes… Read More

five seconds Internet Marketing

7 Jun, 2012

How to Engage Your Audience in Five Seconds

By Portent Staff

I like to look at a potential customer the same way I look at a potential mate (Don’t make it weird). And in this mindset, there is one tenet I follow above all else: less is more. The more time I spend trying to convince a girl that she should kiss my face, the more… Read More

Google AdWords PPC

5 Jun, 2012

Blocking an IP Address in Google AdWords

By Portent Staff

If you found this article through Google Search, you may have already clicked on several other links making false promises to teach you how to block an IP address in Google Adwords. I did too; that’s why I wrote this. Those other articles are red herrings — part of an elaborate government ploy to distract… Read More

Portent Placeholder Copywriting

4 Jun, 2012

Web copywriting 101: Sub-headings

By Ian Lurie

I went to read The Skills Gap Myth on Time.com this morning, and I saw this: I know I’m off Diet Coke, and low on caffeine, and my brain’s working in slow motion. But still, that’s an awful lot of uninterrupted text for a Monday morning. When you’re writing online, you need to break up… Read More

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