Yearly Archives: 2013

Police-line-Do-Not-Cross-616x420 SEO

24 Oct, 2013

Link Juice est Mort

By Portent Staff

One of my favorite comedy bits is Lewis Black educating us on the difference between milk and water. Black tells us that there is no such thing as soy milk because soy beans do not have breasts (from which milk comes). Soy milk is a made-up name to sell a product. “Link juice” – a… Read More

Brainstorming front screencap Video

15 Oct, 2013

7.5 Tips for Becoming a Brainstorming Genius [VIDEO WEBINAR]

By Portent Staff

This webinar was given July 25, 2013. Transcript: Sara:  Hi and welcome everyone to our next…or to this installment of the Portent Webinar Series.  My name is Sara.  I’ll be your moderator for today’s webinar, which is 7.5 Tips for Becoming a Brainstorming Genius with Katie Fetting, our Brand Manager at Portent.  We would love… Read More


11 Oct, 2013

Portent Pop Quiz: Isla McKetta on Why Editing is Just as Important As Writing

By Portent Team

Sometimes we’re in meeting or on calls with clients and we catch our colleagues saying something worth sharing. So we created the “Portent Pop Quiz” series where we ambush the Portentite and have them drop a quick knowledge bomb about a random subject. In our latest installment Isla McKetta speaks on why editing, though commonly… Read More


9 Oct, 2013

Waste-Per-Click: 10 Ways You’re Losing Money in PPC [VIDEO WEBINAR]

By Portent Staff

This webinar was given June 27, 2013.   Transcript: Ariana: Hello, and welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana and I will be your moderator for today’s webinar, which is Waste-Per-Click – 10 Ways You’re Losing Money on PPC, with our very own Elizabeth Marsten, Senior Director… Read More

Portent Placeholder Video

5 Oct, 2013

Save Time, Money and Bloodshed with Soft System Discovery [VIDEO WEBINAR]

By Portent Staff

This webinar was given September 19. Transcript: Interviewer: Hello. And welcome, everyone, to the next installment of the Portent Webinar Series. My name is Ariana, and I will be your moderator for today’s webinar, which is breaking down barriers to drive success with Marianne Sweeny, our very own senior search strategist here at Portent. We… Read More

Space the Dog Internet Marketing

4 Oct, 2013

Essential Characteristics of an Internet Marketing Applicant or How a Dog Got Me My Job

By Portent Team

The vast field of Internet marketing may not necessarily be new, but it certainly has changed from the days of simple email campaigns and standard websites. Now it involves numerous sectors, from SEO to social media and everything in between. It is rapidly changing and requires someone to have their finger on the pulse of… Read More

Shopping Cart with Boxes PPC

3 Oct, 2013

Proof Even Small Businesses Should Be Utilizing Product Listing Ads

By Chad Kearns

After switching from free listings to commercial in October 2012, a lot has been made of Google’s transformation around Google Shopping. Almost a year later, while maybe no concrete winners (besides Google’s bottom line) can be drawn in the sand, we have seen significant opportunities for small businesses within Google’s increasing focus in its shopping… Read More

Sara at social google hangout Social Media

2 Oct, 2013

Google Hangout: Making Friends, Not Followers

By Portent Staff

The team at MackWebSolutions pulled together a panel of experienced community managers including our Director of Social Media, Sara Lingafelter, for a Google Hangout yesterday to discuss the difference between friends and followers, and how to target the right people with your social media and other outreach efforts. The panelists included: Sheena Medina – @sheenamedina… Read More

Portent Placeholder Internet Marketing

30 Sep, 2013

Dispersed citation: Article and slides

By Ian Lurie

I’ve done some presenting over the last few weeks. Most of my talks centered around the concept of dispersed citation. It’s my theory on where Google’s going with all this rel=author, no-more-keywords, Google+ stuff, plus some tips on how to prepare and capitalize. Here’s the article – it’s a bit of a long read, but… Read More

Portent Placeholder Video

27 Sep, 2013

SEO Tips for Small Businesses [VIDEO WEBINAR]

By Portent Staff

This webinar was originally given in October, 2012. Transcript: Shawn Besabella: Hello. Welcome to the Portent Webinar Series. My name is Shawn, and I’ll be today’s moderator for today’s webinar, which is SEO Tips for Small Businesses. Today’s webinar will be presented by Josh Patrice, an SEO Team Lead here at Portent. So without further… Read More

Keyword Spy SEO

26 Sep, 2013

Team Portent Weighs In On the Loss of Organic Keywords

By George Freitag

Well it finally happened. In what they claim is a move to make search data more secure, Google has begun to encrypt all searches, effectively placing all organic traffic into the (not provided) category. This means business owners will never see the keywords people used to get to their site. We’ve already gone over what… Read More

google-search-magic-tricks Random

25 Sep, 2013

The 113 Best Google Tricks, Easter Eggs, April Fool’s Day Jokes and Pranks

By Portent Staff

At first Google was just a search engine; then it started to get funny. Now, Google tricks, or “Easter Eggs,” lurk behind every Google search. The right keywords or an “I’m Feeling Lucky” search will often lead you to odd and awesome Google jokes. And Google Easter Eggs aren’t just in Search, you can also… Read More

Social Media

25 Sep, 2013

Funky Facebook Insights: Facebook Suspicious Account Removals

By Portent Team

Hi. My name is Sara, and I’m a Facebook Insights junkie. I was getting my latest fix yesterday, while trying to figure out an explanation for a client’s relatively high rate of Facebook page unlikes that we detected in August. Yes, we use tools for this stuff; but we also still dive deep into the… Read More

Portent Placeholder Random

25 Sep, 2013

5 Tips to Help You Work from Home Effectively and Efficiently

By Ryan Moothart

For three years, I got to work in an awesome professional setting at Portent. Sure, the office space wasn’t as nice when I first started in the outskirts of Seattle as it is now downtown. But that didn’t change the fact that I became part of a close-knit community which thrives in the office environment… Read More

not provided bomb SEO

24 Sep, 2013

A Day in the Life or: How I Learned to Stop Worrying and Love (not provided)

By Portent Staff

I read the news today, oh boy… Danny Sullivan announced that Google is actively moving towards 100% encrypted search results. This should come as no surprise to anyone in the industry. When Google introduced secure search back in 2011, we saw the writing on the wall. As Google increased their number of users, the number… Read More