Yearly Archives: 2013

Graphic of talking mouths PPC

29 Jul, 2013

Tell a Story – Making Reports Worth Everyone’s Time

By Ryan Moothart

Weekly and monthly reporting is one of the most important things I do as a PPC strategist.  Clients invest a lot of money into paid search and need to be able to keep track of progress.   More importantly though, clients need to understand the strategy and the reasoning behind what’s going on.  That’s where I… Read More

Portent falling for technology Design & Development

25 Jul, 2013

Parallax Scrolling? HTML5 Animations? Why We’re Falling for New Design Techniques

By Portent Staff

Change is in the air around Portent. Change that’s directly tied to how we see the future of Internet marketing. And it’s exciting. And it involves cool design innovations like parallax scrolling and HTML5 animations. As we shift our focus more and more towards what we call 10% content—deeper, larger projects that take bigger risks… Read More

Toy Dinosaurs PPC

24 Jul, 2013

So You Want to Do PPC When You Grow Up

By Elizabeth Marsten

When I was 8 years old I wanted to be a paleontologist. So…very…badly. I even had a jean jacket with dinosaurs painted on it with jewels and sequins. (Hey, it was the ’80s.) Then I discovered the amount of biology and sciences (mostly the dissecting and looking at the insides of living animals) that turned… Read More

Open your Mind written on a classic "Open" restaurant sign Copywriting

22 Jul, 2013

7.5 Tips for Becoming a Brainstorming Genius

By Portent Staff

The World Wide Web has robbed the world of mystery.  Its epic reach into the far corners of the collective conscious has placed long odds against unleashing amazing new information – and with every blog post and product description, these odds get longer.  As a result, it is imperative to creatively impart information to differentiate… Read More

Social Media

17 Jul, 2013

Social media crisis management: Be sincere, and verify.

By Ian Lurie

My rule in a social media crisis: Apologize, but verify. If your brand screws up: Remind yourself that you do not get to decide what an apology is. The audience does. Apologize sincerely and promptly. Start monitoring response sentiment. If you don’t see a recovery within hours, try again, with feeling. In real life, failing… Read More

Pay Per Click (PPC) PPC

16 Jul, 2013

Another, Better Way to Tackle (not provided)

By Michael Wiegand

I know it’s a horribly dead horse-beaten topic now, but (not provided) is a bigger problem than ever for search engine marketers. If we obsess over it, we lose sight of more important parts of a campaign. If we don’t address it, the client thinks organic traffic on their bread and butter keywords is plummeting.… Read More

Everything Non-SEOs Need to Know Title Slide SEO

9 Jul, 2013

Everything Non-SEOs Need To Know About SEO (Webinar)

By George Freitag

Last month, I did a webinar called “Everything Non-SEOs Need To Know About SEO.” The goal was to give developers, designers, and other web professionals a core understanding of some of the more complex SEO concepts. Here’s the full video along with the link bundle that includes the slidedeck. Enjoy! You can find the link… Read More

Portent Placeholder Internet Marketing

1 Jul, 2013

18 Ways You’re Ruining Your Marketing Campaign

By Ian Lurie

Just a quick week-of-July-4th, I haven’t-gotten-to-rant-in-a-while rant: Say you have something when you don’t. You may think that 200 units is enough for your big product launch. But the customers you lose because you’re out of stock will seek alternatives. Make sure your product sourcing is sound, and you can fulfill market demand. Say nothing… Read More

Copywriting

24 Jun, 2013

Why You Should Add “Building a Lexicon” to Your Copywriting Toolkit

By Portent Team

A couple of months ago, Kane Jamison asked me to present at Content Harmony’s first ever content meet up. I was excited, but wondered what I had to say that would actually help other copywriters. And then I realized that my MFA in creative writing means I bring a different set of tools to the… Read More

Random

21 Jun, 2013

The Life of Pi Part III

By Portent Staff

It’s been awhile since we’ve checked in on the internal workings of Portent’s Smith Tower headquarters, and I figure it’s about time since we have some pretty exciting news to announce. The very first winner of the Best Section in the Portent Office has been selected and it’s none other than… The Southeast Corner, aka… Read More

Flow chart of correlations PPC

19 Jun, 2013

Correlate, Damn it!

By Ryan Moothart

Identifying the Issue with Your PPC Account Have you ever caught yourself staring at data from AdWords, trying to find an explanation to why your conversions dropped x% month over month and y% year over year, and not even knowing where to start searching for an explanation? So many variables come into play on a… Read More

Man with marker drawing trending up line PPC

14 Jun, 2013

Building Successful Low Budget PPC: Tracking your Success

By Chad Kearns

In charge of building your first PPC account? Don’t have a lot of time or money to spend within AdWords? Well you came to the right place. This is the last post of the six-part blog series in which Portent PPC Strategists Chad Kearns and Tim Johnson lay down the knowledge on best practices for achieving PPC success. Follow… Read More

gwt error histogram Analytics

12 Jun, 2013

Google Webmaster Tools Query Data is Worthless

By Ian Lurie

The short version, if you want to skip me ranting like a lunatic: Google Webmaster Tools query data is, as far as I can tell, completely, 100% useless. It’s not a good ‘relative comparison.’ It’s so wrong that it might actually be a bad idea to use it at all. Now, here’s the whole, tragic… Read More

Third party sitelink like on Facebook PPC

12 Jun, 2013

Google AdWords – Third Party Sitelinks

By Portent Staff

One of the most exciting (and frustrating) parts of PPC marketing is that it’s a constantly changing landscape. A big part of anyone’s job when working in PPC is to keep up on the latest changes to the systems you’re using. The only problem is that Google releases roughly five billion changes to AdWords every… Read More

Woman under attack from Zombies Copywriting

11 Jun, 2013

3 Ways to Keep Content Zombies from Eating Your Brains

By Portent Staff

The undead are white hot these days. From the “Walking Dead” to “World War Z,” zombies have hit the mainstream—they’re everywhere. Some talk about a Zombie Apocalypse as if it’s a forgone conclusion. A friend recently told me he’s shopping for a new vehicle, and it needs to be a four-wheel drive SUV so he… Read More